I’d been waiting for this moment for years… The day I would actually “cut the cord.” And I’m here to report that… I’ve finally done it. I returned my hulking cable box and remote to the cable company and drove away. When I got home, there was a big, gaping hole in my television cabinet.
And I felt something of an unexpected hole inside of me…
I’ve been a part of the cable TV universe for so long that it had become an integrated piece of my life.
(Talk about ongoing brand loyalty)
Leaving it all behind definitely felt like a significant break up.
I know that makes absolutely no sense, but when a relationship (even a business one) is ingrained into your daily patterns, and you suddenly excise it.. that change will likely be emotionally startling.
(Imagine if you suddenly stopped frequenting your favorite coffee house.)
It’s a Streaming World Now
The irony is my live cable viewing habits have shifted significantly over the past few years. The same goes for my on-demand cable consumption. More and more… I’ve followed the Netflix and Apple TV streaming trend.
The only times I’d certainly turn to my cable box was for live programming… news… Super Bowl… Academy Awards.
I was paying more for my cable service than I knew I really needed to.
I really… really… wanted another option…
(And I know that I’m not alone here.)
Hello, YouTube TV
Then, two moments intersected to create my path forward…
First, I looked at my calendar and realized that my monthly cable pricing plan was about to go up… again.
(A promotion from last year was expiring.)
And yes, I called to see if Cablevision would extend the deal… No luck.
Then, I happened to be visiting a friend, and he proudly showed me his new wall-mounted HDTV. I asked him where the cable box was, and he looked at me with a twinkle in his eye.
He proclaimed that he had cancelled his cable service.
Instead, he now had…
“YouTube TV? What’s that?!”
Quite simply, it’s a TV steaming app that serves up your local broadcast stations and over 60 of the main cable TV channels. Such as…
- CNN and FOX News
- ESPN and ESPN 2
- FOX Sports
- And yes… even Cartoon Network (My 8-year-old loves LEGO Ninjago.)
No, this one-size-only package may not have all of the same channels as Cablevision offers, but for me, it’s perfect.
There are also premium channel options like Showtime and STARZ.
$40 a month. That’s it.
- No contract
- And no cable box, DVR and remote rental
(I was paying over $100!)
Plus, one membership gives you six accounts and up to three simultaneous streams.
That’s a cable killer.
And so I made my decision right there to cancel my cable service from Cablevision and switch to Google.
My Breakup Call with the Cable Company
I drove home and rushed to join YouTube TV online. Then, I loaded the YouTube TV app on my Apple TV.
I took a look around my new TV universe, and all of my channels were ready for action.
I was surprised that there wasn’t some attempt on the other end of the line to reverse my resolve. And unfortunately my new monthly Optimum bill with my remaining phone and internet service wasn’t going to fully recoup the cancelled cable price tag.
(My multiproduct ‘Triple Play’ discount would also be ending.)
But I was still saving money.
The Value of YouTube TV
Ultimately though, this wasn’t really about saving a specific amount of cash.
It’s about value.
Anyone can complain about a price point. But if you believe you’re getting value for the cost, then it’s usually okay.
If you’re not, then you should make a change…
- YouTube TV
As a subscriber to YouTube TV, I also have access to an unlimited DVR in the Cloud. Plus, I can watch YouTube TV on multiple platforms including my iPhone an iPad from anywhere in the United States.
No… I haven’t entirely cut the cord with Cablevision. I still need my Optimum service for Internet and phone.
(But I think we’ll be talking about my home phone line again in the near future.)
And no, I haven’t really divorced myself from the cable TV experience.
I’ve just changed cable television providers.
(My emotional reaction to perceived loss was short lived.)
Yet Another Google Disruption
YouTube TV is just another example of technology, progress, innovation, disruption… and someone else figuring out how to take a piece of the pie.
It was just a matter of time.
(YouTube TV launched in 2017.)
I’d been waiting… It just took a friend to point me in the right direction.
(Plus, it didn’t hurt to see a live demonstration.)
The Google switch was easy…
Is YouTube TV a lethal blow to traditional cable companies? I know their past evolution to ‘broadband’ foretold this eventuality.
- Cable networks are competitively served up elsewhere.
- Home landline phones are quickly becoming a vestige of another century.
- So, that just leaves Internet service….
I expect we’re still a ways away from the closing credits to this story.
For now, I’m a happy subscriber to cable television… again.
Thank you, Google!