I started blogging At Home with Tech over 10 years ago as a way to channel some of my creative energies. At the time, home tech was a simpler product category and yet simultaneously confusing for so many people. Many of the basics weren’t well understood. I thought I could help readers by sharing my own experiences as I tried to figure out my own finicky technology.
I was the tech nerd who supposedly knew what he was doing, and even I had my gear challenges. That was the set up. So I invited my readers to join me on my journeys of discovery.
My topics broadened over time to other related areas… my photography, video time lapses, movie reviews, science fiction, goofy poetry, family mishaps with technology and well… just about anything that was on my mind. I know that’s hardly a strategic content strategy to build an audience.
Building my Personal Brand
Beyond my tech-challenge-of-the-week structure, these 500 plus blog posts have provided insight into who I am and what I’ve been up to over these years. There’s often a story that leads off each post. And I’ve been mindful to ensure every post supports my individual brand.
Yes, of course I pay attention to marketing myself to the greater universe. While my posts are usually focused on my personal life as a husband and father, the topics are aligned with my professional brand as a video storyteller and leader of creative teams.
If you should Google my name, my blog shows up under my LinkedIn and other social media profiles. So, if you want to learn more about me, it’s there for you.
That’s not a terrible marketing plan.
My Organic Reach
That said, my organic distribution strategy does have limitations in finding a large audience. I track my metrics. They’re stable though not especially impressive. It’s fair to say my weekly blog maintains something of a niche audience.
Yes, some of my ‘how to’ topics have caught on and maintain a healthy number of clicks over months and sometimes years.
And yes, a number of my social media connections do click on my posts after I share them.
So I do maintain a readership.
But blogging weekly takes a fair amount of effort. And I recognize that blogs in general certainly aren’t as cooI as they once were. I could certainly redirect the time to other creative pursuits. So, what brings me back to the keyboard to push out a new post every Sunday at 8pm?
The Benefits of Blogging
First off, At Home with Tech has made me a better writer. While my style here is a bit loose, I know my weekly exercise serves me well.
Second, I must admit I get something of an endorphin hit each time I’m finished with a blog post and press that final ‘click’ to schedule it. Sharing my weekly thoughts with the world is like that first taste of your favorite birthday cake. I know I’m feeding my creative self.
Third, as I mentioned earlier, I intentionally use the topics in my blog to build my brand.
But perhaps most of all, I thrive on the feedback I receive. It’s so great to hear from strangers who’ve been impacted by my words. And it’s really nice when family and friends pop up in the feed.
Then, there are the ‘lost’ connections from my past who occasionally reach out to ‘like’ or make a comment on one of my posts.
In some ways, it’s this feedback I treasure most. I see that I haven’t entirely lost touch with these individuals. I’ve done a terrible job staying in contact with parts of my past… with people who used to be my friends and close colleagues. I regret that and often think about how to repair these lost connections.
And when I see that my blog is actually an instrument of connection to this group, and that they’ve read something I’ve written and then commented back… I’m absolutely blown away with gratitude.
Who knew that his blog could help me stay connected with people I thought I’ve entirely lost touch with?
I’ve not forgotten them, and my blog shows me that I am not forgotten either.
I am Here!
And then there’s the unknowable. Could my blog also be reaching others from my past who choose not to comment on a post? I’d like to think so.
In a sense, my blog is a beacon. So, of course I’d want to keep it lit.
Sometimes I feel a bit like one of those residents of Who-ville calling out in Dr. Seuss’ “Horton Hears a Who.”
“I am here. I am here. I am here. I am here…!”
Isn’t that exactly what many of us want to yell out from time to time?
Yes, At Home with Tech helps me do that.
Another 10 Years?
My blog is my therapy. My blog is my podium. My blog is my teacher.
It is both a time machine that helps me reach back and a totem that centers me in my present.
All of this is why I continue to write my blog.
Thank you for being a reader of At Home with Tech. I really do appreciate it.