Over the past year, the Zoom revolution has put the spotlight on home video production to handle content creation for any number of needs including work, web and broadcast.
If you want to create a quality video feed using something less than professional video gear, it’s been demonstrated that you can do that. It takes some cash, though not a boatload of money, compared to what professional gear costs.
You may need to invest in:
- A good webcam
- A desktop tripod
- Lighting that’s soft on your face
- A decent microphone
Then, make sure you’ve got a real background that’s interesting, but not cluttered. (I’m less excited these days about virtual backgrounds.) And now you’re probably ready to create some decent looking video content.
No, it’s not going to be the same quality as what thousands of dollars of gear can do for you, but it’s not terrible either.
But to generate a video and audio feed that’s good, you’ve also got to put in some effort. It’s not only about the gear you’re using. And there’s the rub.
It takes time to set it all up and maximize your shot.
It’s clearly a different level of commitment than opening your laptop and clicking on Zoom (or other video conference apps).
A simple click is still going to get a video and audio signal out to your viewers. And I bet a lot of people would say that’s good enough.
If good enough works for you, why spend money and unnecessary time to make it better?
The Allure of a One-Click Solution
I think that everyone should always try to look their best, both in person and in a virtual environment. Presenting yourself to your world is a life-long task. But I think when using Zoom, that can be a difficult sell.
Sure, if you’re hosting a webinar or doing a live shot for a media company, you probably understand that your video and audio feed should be the best possible.
But I imagine there are countless Zoom moments when people feel it’s not particularly important to do anything more than the bare minimum. Why not just open your laptop and simply click and start your video stream?
It’s good enough.
Why Deal with the Mess?
Whether using your desktop, laptop, tablet or smartphone, technology has given us the ability to do the impossible. Generating a live video feed once took lots of people and expensive production gear to accomplish the same feat through a TV station’s full resources.
Professional video production often looks like a mad scientist’s lab with cables and power cords running askew and bright lights dangling from the ceiling.
You can also create a mess if you’re trying to improve your Zoom game at home when adding in your extra gear. Simple isn’t exactly the way to describe the experience.
On the other hand, simplicity, speed and dare I say… elegance is what comes to mind when you just lift up your laptop screen without any additional video prep, and you’re instantly ready to activate your next Zoom.
That’s hard to beat and a great reason for good enough.
Zoom is Now a Part of Life
In most Zoom situations, why should anyone feel the need to do more? (Heck, even activating your video feed is an step that so many opt out of.)
I like to say you’ve got to show up for your close up. But it’s really more about simply showing up.
This is your life. Like it or not, Zoom is now a necessary part of it.
We are a social species. To be most effective when communicating, people really need to see you. And a terrible representation of your image that barely looks like you isn’t enough. It can say you’re dialing it in. Or worse… You don’t care.
That’s why good enough isn’t good enough.
It’s Time to Shine
Face it. Your life is being televised now.
So put on your Zoom shirt. Set up your Zoom shot. And do your best to fully inhabit your little Zoom box.
Then reach out and connect.