At Home with Tech

It’s time to maximize the potential of all your gadgets.

Category: Tech Trends

How a Bio Site can Unify your Personal Brand

If there are multiple versions of your personal brand online, maybe it’s time to bring it all together. Here’s how to do that with a Bio Site.

In addition to my At Home with Tech blog, which I host on WordPress, I also have a more professional presence at barrettlester.com. I built that website using Squarespace. (Of course, I’ve also got LinkedIn for my professional life.)

My thinking has always been to have two parallel but separate paths for my online branding. One for weekdays… the other for weekends.

There is Only One True Version of You
That said, I’m acutely aware that there really isn’t separation when it comes to anyone’s personal brand. So, I’m mindful to ensure my home technology blog stories as a dad are complementary to my professional presence as corporate video production leader.

And whether it’s LinkedIn, Facebook, Instagram, Twitter or TikTok, everything we post online molds our identity. So why even try to separate it?

Instead, perhaps we should try to bring it all together with the links in one place. That unification is what Squarespace has offered me.

Build your Bio Site
In fact, Squarespace has been bugging me for quite a while to do this by setting up something called a Bio Site. It’s a free option that creates a new mobile-first, one-page website where you can aggregate all of your social media links and website links.

Think of it as a link-centric, ‘everything you’ profile. (And yes, there are other bio services out there.)

But since Squarespace’s free offer was right in front of me, I decided to go ahead and stand up my new ‘All Barrett’ destination at biosites.com:

My new Bio Site is bio.site/barrettlester.

My Bio Site is Live!
You can see that I’m still organizing my existence into two pieces. My work life is on the top, and my home life inhabits the bottom half the page. (I’ll continue to work on better integrating a more holistic identity.)

Yes, my Bio Site was easy to create. Yes, the design is flexible. Yes, I can change and add to it as I go along.

But do I really need this?

The Total You
Well, I can certainly add the link to my email signature. It’s also intended to be useful in places like Instagram, where you can only post one clickable link.

It feels a bit like a digital business card, but it’s really more of a digital ‘life’ card to share.

It’s everything that’s you.

Bring It Together
I like the simplicity. It’s one-stop shopping.

Sure, you can unify your online identity in other ways, but if you’ve already scattered your existence across the web, a Bio Site can be a good way to bring it all together!

Photos from our Weekend Stranded on an Island

When you’re cut off from the world by a body of water, anything can happen. Here’s little more from our adventure on Rose Island…

Well, we weren’t exactly stranded. We intentionally decided to spend a couple of nights on Rose Island in Newport, Rhode Island. No, we weren’t exactly the keepers of the Rose Island Lighthouse, where we stayed along with another couple who were in the apartment above us. But we were on our own to handle any unforeseen circumstances.

We’re Going on an Adventure!
Sure, we were tethered to civilization via cell phone, but remember, we were on an island in the middle of the Narragansett Bay. That’s the vacation my family chose. Well, actually, it was my idea, based on a predisposition that our experience might contain a little adventure. (I guess that’s my inner Bilbo.)

I think my lighthouse fascination has developed over time from the movies I’ve seen that feature a lighthouse.

Those weren’t actually serene movies, were they?

False Alarm
So, when we were paid a little visit by a rescue boat from the Newport Fire Department, during breakfast on our first morning… should I have been entirely surprised?

Probably not. It’s actually the perfect plot set up for our own lighthouse movie, coming to a theater near you in 2026. (I’ve still got to write the script.)

For the record, even though the fire alarm had been tripped, everything was absolutely fine.
It was exciting to host this great team of Newport firefighters for thirty minutes. And our own hosts responded appropriately and generously to the situation.
Still, I would say this piece of our lighthouse vacation falls under the category of ‘unexpected adventure.’ Right?

Vacationing in a Lighthouse
After that, a more normal pace quickly resumed… well, 19th century normal. But that was always part of the plan.

And I’ve chronicled those details in my blog post from last week.

My headline remains… Staying in this lighthouse is a bucket-list trip. It was simply awesome.

Here are a few more photos that reflect the more serene parts of our experience living in a lighthouse and being so close to nature…

Here’s my Experience Living in this Lighthouse

If the idea of vacationing in a lighthouse appeals to you, let me tell you a story about what to expect…

Is living in a lighthouse on your bucket list? I had it on mine, and I was finally able to cross it off after my family and I spent a couple of April nights at the Rose Island Lighthouse. It’s located in the Narragansett Bay next to Newport, Rhode Island.

The Adventure Begins
We boarded a little boat out of Fort Adams and were shuttled by Captain Cal to Rose Island, in the direction of the Newport Bridge.
After the 15-minute boat ride, we carried our luggage off the dock and wheeled away our cooler that contained all of our vacation’s food.
Then we headed up the hill to our temporary home in the lighthouse.

We moved into the first floor ‘museum’ section, which also doubled as a two bedroom apartment, complete with living room and study. Well, it wasn’t exactly complete as the kitchen didn’t offer drinkable water or modern plumbing. (Instead, 5-gallon Poland Spring jugs were provided.)
At the kitchen sink, we had to literally pump in rain water that was stored in a huge cistern nearby. (The same 19th-century system was used for the toilet.)

The Geography
Rose Island is 18 acres, but because of the time of year, much of that is off limits to protect the many nesting birds. So, we really only had access to the shore lines on both sides of the lighthouse.
We could also walk around the land surrounding the nearby Fort Hamilton Barracks, which originally housed the workers who built torpedoes during both world wars.

Nesting Birds and Territorial Geese
Though there was still plenty of space to walk about and enjoy all of the birds, we did encounter a couple territorial geese. They had other ideas about humans visiting their island.
That said, their aggressive posturing was just that. Our 12-year-old son tested their resolve on a few occasions with a running start, and happily, he walked away unscathed.

Self-Reliance
Of course, we found plenty to do on our little island.
That included visiting the top of our lighthouse on multiple occasions. Sunsets were particularly spectacular.

We also roasted marshmallows at night by the fire pit. While making s’mores, we shared our day’s stories with a couple who were staying in the keeper’s apartment above ours.

I cooked our dinners outside on a gas grill, as there wasn’t a stove in our kitchen. We weren’t exactly roughing it, but you did get a sense of what it was like to live in a secluded place a century ago. That was definitely a part of our little adventure.

Yes, we still enjoyed some modern amenities, like our solar-generated electricity and heated quarters. (And cell coverage does reach the island.) But when the sun went down, I fully absorbed the reality that we were pretty much on our own.
During those overnight hours, it felt comforting to have that beacon at the top of the house shining bright.

Be Prepared for What You Might See
As you may expect, I brought along my camera gear.
I happily spent time capturing the beautiful imagery that surrounded me.

On our first morning, I was surprised to see a cruise ship enter the harbor. (It was early in the season for this.) I grabbed my binoculars. It was the MS Amera, a Phoenix Reisen ship.
So I ran to get my camera and snapped away. I watched as little ferry boats shuttled passengers to Newport for the day.

Lighthouse Timelapses
But of course, the main attraction was our 1870 lighthouse, which was renovated in the mid 1980s and reopened in 1993. And I focused most of my timelapses on the building itself.

Please click my Vimeo video to watch my timelapse sequence…


Not your Typical Vacation

I’m not exactly sure why I’ve wanted to stay in a lighthouse with my family. I think the idea felt a little adventurous and romantic. (Maybe something out of a movie.) It was like camping, but much more comfortable. Certainly, it was different. We all really enjoyed it.

I’d definitely do it again.

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