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Category: Tech Trends

Why Did “The Fantastic Four: First Steps” Stumble at the Box Office?

My son and I went out to the movies to see “The Fantastic Four: First Steps” shortly after the box office turned against it. (Ticket sales plunged 67% during its second weekend in the theaters.) What looked like a big hit was proving to be just a moderate success. It received great reviews. So, what went wrong?

After the post-credit scene, my son looked at me and asked if I liked the movie. I half-heartedly said, “Yes.” He agreed in a similar tone. Clearly, neither of us were enthusiastic. I think we both wanted to enjoy the movie more than we did. (He eventually admitted he liked “Thunderbolts*” much more.)

Not that I’m an ‘official’ movie reviewer (although if you know me, I’ve been chasing that dream since I was in college), but I think I know what’s going on here.

The Alternate Reality of Earth-828
If you’re a Marvel fan, then you’re hoping for a hit, just like me. (It’s been something of a dry spell.) We all wanted “The Fantastic Four” to succeed.

And there’s a lot to like about it. It’s fresh. It’s different. It’s retro futuristic.

But while the 1960s design choice is visually appealing, it also creates an energetic void that limits the movie.

Our main characters are effectively stuck in a type of “WandaVision” faux reality. The movie is so intent on setting up its alternate universe for this Earth-828, it takes up more screen time than it should. We even get to see fictional Saturday morning “Fantastic Four” cartoons, as if this cements the connection.

We get it. 

Blast Off to Yesterday’s Tomorrow
This movie works hard to remind us of a ‘better,’ more optimistic and wholesome time in our history. And this nostalgic hook does have some payoffs.

For me, one of the best moments comes during the rocket launch sequence. As we get a beautiful Apollo-type liftoff, complete with rousing music (by Michael Giacchino), we can spot “United States” etched in the ship’s frame and perfectly positioned in the shot.

Yes, I felt a little jolt of adrenaline as the cool ship ascended from its hip New York City launch pad.

Many parts of this movie are designed with a bright, optimistic feel. And to a certain extent, it works.

Family Friendly
Directed by Matt Shakman, “The Fantastic Four: First Steps” looks fantastic. But it plays too much like an after-school TV special.

The overall theme is about ‘family’ (though it’s actually more about parenting). There’s a layer of connection and warmth that permeates through the entire film. (Even the spectacle of our heroes’ superpowers is more of an afterthought for much of the movie.)

But that also takes the edge off… just about everything. (Sure, the world may end, but gosh darn it, we’re all going to stick together, right?)

I feel the best scenes occur off world where we’re not reminded of the ‘good-old-days’ era of Earth-828. Deep in the cosmos, our characters are finally allowed to react more authentically to the dangers that confront them.

Where’s the Conflict?
Said another way, there’s just not enough tension in this story. Our Fantastic Four family barely argues. Pedro Pascal’s Reed Richards just worries a lot. Joseph Quinn’s Johnny Storm is way too nice for his brash character. Ebon Moss-Bachrach’s ‘Thing’ is so polite and sweet, you just want to squeeze him. Even the evil Silver Surfer played by Julia Garner (minor spoiler alert) has a soft spot.

Fortunately, Vanessa Kirby’s Sue Storm powers the movie’s major themes. The story orbits her struggles. 

This is really a movie about motherhood and doing anything for your children. And it’s beautiful. The movie’s high points all surround Sue Storm.

But I’m not sure this is enough to be at the center of a Marvel movie.

Too Charming to be Believable
A family of superheroes without disfunction is a different formula, and it’s not one that’s powered Marvel’s biggest hits.

Our favorite Marvel characters are flawed. They’re often funny. Sometimes inappropriate.

Chris Evans’ Captain America was the obvious exception. But his character was always a fish out of water, and that was the storytelling strategy. And it worked.

These Fantastic Four are pretty-darned perfect and live on an easy-breezy Earth-828 with analog tech from the 1960s that can somehow power a spaceship faster than the speed of light.

It’s simply fantastic (and skews dangerously close to fantasy).

It’s just not realistic. I know this is science fiction, but good storytelling needs to be grounded in a reality you can believe in and relate to.

Moms, Assemble!
I think parents (especially mothers) will connect most to this movie. And those old enough to remember the good vibes of the ‘60s.

And that’s simply not Marvel’s core target audience. For my 15-year-old’s generation, this movie must be culturally confusing. It doesn’t really feel like a Marvel movie. 

To be a blockbuster, “The Fantastic Four: First Steps” needs to connect with just about everyone.

First Steps was Bound to Stumble
“The Fantastic Four: First Steps” is not a bad movie. It’s good. Just not fantastic.

And in an era of declining box office returns and growing fatigue with mediocre Marvel films, it’s no surprise “The Fantastic Four: First Steps” underperformed.

Silver Lining
Here’s the good news: If you’re generally not a big Marvel movie fan, because there’s too much violence, or you’ve lost track of the extended storyline that links all the films together, then this is the perfect Marvel flick for you.

It’s a standalone story in its own corner of the multiverse and doesn’t even deserve its PG-13 rating (maybe it’s a bit intense here and there).

“The Fantastic Four: First Steps” is a solid summer movie for someone who doesn’t like the typical sci-fi blockbuster.

The 1960s Never Looked So Good
The movie’s earnest energy and gee-wiz sense of wonder may not totally wow everyone, but Earth-828 in the MCU is still swell and groovy.

Still, I prefer our much messier Earth-616.

How to Magically Turn your Photo into a Video Using Generative AI

The creative realm is no longer inhabited exclusively by human minds. Generative AI tools have revolutionized how you and I can develop our own creativity. Yes, AI may still require our inspiration, but then it magically does most of the work.

One way to quickly immerse yourself in this new creative workflow is through a simple shortcut. Just start with a real photograph/image that you’ve already created as a reference point. Then, it’s much easier for an AI app to develop it further as opposed to having to start the process from scratch through extensive prompts.

For me, that’s been the key to easily unlock AI’s visual powers.

AI Follows the Creative Direction from your Photography
After uploading your own photo, you can create an AI-generated clone in one click that looks remarkably similar. The AI takes certain creative liberties, but it nails the framing and essential visual elements.

And then, with just a few more prompts and a click, you can generate short video clips that bring your photos to life.

So yes, we can now create videos out of thin air based on our photography. 

Here are a few examples I generated after feeding my photos through Google’s Whisk and Veo generative AI models. (Other companies offer similar fast-developing technologies.)

Maine Sunrise
I snapped this sunrise photo during our Maine vacation:

Here’s the Google Whisk version:

And here’s the Google Veo video:


Alaska Sunrise
Here’s my sunrise shot from Homer, Alaska during our 2023 trip.

Whisk photo:

Veo video:


Baltimore Sunrise
Here’s my photo of people walking by the water in Baltimore, Maryland.

Whisk photo:

Veo video:


Two Paddleboarders on the Ocean
I photographed these two paddleboarders in Maine last year.

Whisk photo:

Veo video:


A Man and his Dog
During our vacation in Alaska, I took a photo of a man with his beautiful golden retriever. I processed it through Google Whisk and Veo and generated this:

Whisk photo:

Veo video:


Generative AI Provides the Paint and Canvas
I find these examples remarkable and clearly disruptive. I’m still adjusting to the massive implications to all this. 

Generative AI tools have quickly become our new paint and canvas to bring our creative ideas to life. And the results will only get better.

So, it’s time for all of us to relearn how to paint, even as photographers.

How to Create Awesome Drone Footage with Amateur Flying Skills

I finally bought a camera drone to start this new hobby I’ve long wanted to try. Then, I got to work studying how to fly it. I trusted my DJI Flip’s intelligent flying modes to protect my investment against disaster, because I didn’t have enough faith in my novice piloting skills. I was worried about crashing my little drone.

And then I did.

But my Flip survived its impact with that tree. So, I wiped the egg off my face and was determined to learn how to properly fly my little drone.

I continued slowly, and my patience finally paid off when I discovered a key aerial storytelling trick.

Fly Slow and Smooth
Generating cinematic videos with a drone is all about flying it ‘slow’ and ‘smooth.’ All those establishing shots you can think of from movies… yes, slow and smooth.

And that translates to easier and safer flying.

And if you’re looking to create more motion in your drone footage, that doesn’t necessarily mean you have to fly faster. Instead, just fly your drone lower. Moving over a landscape close to the ground produces more movement than from higher up. 

Happily, these flying strategies are relatively easy to accomplish. And just as importantly, they don’t put your drone at significant risk.

So, as I explored flying my drone manually, I intentionally followed the slow/smooth rule and practiced simplistic flying routines. 

Up. Down. Forward. Back. Sideways. 

The most aggressive maneuver I attempted was elevating my drone as it simultaneously moved forward.

Embrace your Inner Rookie
How fast can my drone go? I have no idea. I haven’t tried to find out. Could I always see my drone as I flew it? 100%.

Slow is smooth. Smooth is fast.

And as I flew in the dullest of ways, that’s when my adrenaline levels finally began to stabilize, and the tension melted away.

And guess what? I decided I’m just not going to fly my drone over water. I’m not going to fly it over a mountain ridge. I’m not going to fly between two objects and try to thread a needle. I’m never going to worry if my drone has enough battery power to make it back.

I’m just not going to push it. This isn’t a sport for me. It’s a new hobby with an expensive piece of gear I’d like to keep in one piece.

Barrett’s Drone Footage from the Mud Flats of Cape Porpoise, Maine
Even with my self-imposed training wheels in place, my conservative flying style still enabled my DJI Flip to capture the incredible beauty of our world with motion. Often, just getting your drone in the air to is enough to recording stunning clips.

And that’s exactly what I did… I think I captured some nifty footage during my training flights on the mud flats of Cape Porpoise, Maine. 

Here’s a video compilation of my manual maneuvering along with a few auto QuickShots (courtesy of the drone’s built-in code).

(Yes, my flying style was boring, but my shots were not.)

How to Quickly Edit your Drone Clips
I put this edit together using a couple tools:

  • The DJI Fly mobile app for basic video editing and music
  • Final Cut Pro for precision edits and speed ramping

I should mention that you can quickly perform a punchy edit just using the DJI Fly app on your phone. There’s even a 1-click editing solution. It’s not perfect, but you can generate and share a dynamic video with your phone in just a couple minutes. Impressive. Most impressive.

When Less is More
A little drone can go a long way. I mean that both literally and figuratively. 

You don’t have to fly your camera drone like it’s capturing a stunt shot for “Mission Impossible.” I say… keep it all entirely ‘possible.’

And while many pros out there may yawn at my stubbornness to avoid all risk, I’m entirely pleased with my creative results to date. 

Others may like showing off their camera drone crashes to the world, I hope to never do that again.

Start slow. Keep it slow. Make it smooth.

Less is more.