I’ve always enjoyed watching movie trailers. They used to be the favorite part of my film-going experience. But no more… That’s because every blockbuster trailer I’ve seen at the multiplex I’ve already caught at home when I’m online.
Download Vs. Streaming
Typically, I go to the iTunes Movie Trailers page to find the newest previews.
I usually prefer downloading the ones I really like to my iPhone and then watching them whenever the moment moves me.
(Usually when my commuter train isn’t moving too fast)
You may recall, I’ve had some ups and downs with this….
A couple years ago, Apple inexplicably began taking away its trailer downloading functionality, leaving streaming as the only viewing option. This is hardly ideal when your smartphone doesn’t have a strong connection.
…and Barrett was frustrated.
Then, a year later, Apple seemingly gave it all back.
…and Barrett was happy again.
So this past week, I was looking for the newest summer movie teasers, as the blockbuster season is nearly upon us.
Imagine my glee when I spotted the second teaser trailer for “Star Wars: The Force Awakens.”
When the first teaser came out in November, millions of geeks in galaxies near and far could barely contain themselves. The fact that J.J. Abrams had successfully recreated the look and feel of the original “Star Wars” was almost too much to handle.
Come on… This is J.J. Abrams we’re talking about.
“Lost,” “Star Trek,” “Fringe.”
You didn’t think he was going to get the basics right?
I thought the first teaser trailer was just fine.
It was nice to have a quick peek.
That’s what any first teaser usually does…
Traveling Back in Time
But then I clicked on this second teaser trailer.
My finger was running on autonomic instinct; my brain, barely keeping up.
I felt like I was fourteen years old again watching “Star Wars” for the very first time with my mother at the east 86th street multiplex in New York City. I was transported back to those two mesmerizing hours…
And then I heard-
“You have that power too.”
And then I saw-
“Chewie, we’re home.”
Now, this is more like it!
An A+ Trailer
I’m not entirely surprised J.J. Abrams blew my mind with this new teaser trailer. He did something similar with the early trailers for his first “Star Trek” movie. But those suggested something different from the “Star Trek” we grew up with.
(And in fact, it was an alternate reality.)
This “Star Wars” trailer by comparison feels exceptionally familiar. Of course, because the Star Wars universe is being continued, not re-imagined.
(It would seem.)
We’re given the perfect balance between what we already know about and teased with what we don’t.
And then that last shot: We get to see Han Solo!
I Have a Good Feeling about This
We’re still eight months away from seeing how strong the Force really is with Episode VII.
That said, this trailer completely reenergized all my geeky energies.
After I watched it, I just stared at the screen.
And then I downloaded the two minutes of movie (and marketing) magic.
I felt like a kid again.
It was the perfect moment…
Thank you, Disney for spending $4 billion in 2012 to keep it all going.
Only now, at the end (of the wait) do I understand…