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Tag: MCU

Why Did “The Fantastic Four: First Steps” Stumble at the Box Office?

My son and I went out to the movies to see “The Fantastic Four: First Steps” shortly after the box office turned against it. (Ticket sales plunged 67% during its second weekend in the theaters.) What looked like a big hit was proving to be just a moderate success. It received great reviews. So, what went wrong?

After the post-credit scene, my son looked at me and asked if I liked the movie. I half-heartedly said, “Yes.” He agreed in a similar tone. Clearly, neither of us were enthusiastic. I think we both wanted to enjoy the movie more than we did. (He eventually admitted he liked “Thunderbolts*” much more.)

Not that I’m an ‘official’ movie reviewer (although if you know me, I’ve been chasing that dream since I was in college), but I think I know what’s going on here.

The Alternate Reality of Earth-828
If you’re a Marvel fan, then you’re hoping for a hit, just like me. (It’s been something of a dry spell.) We all wanted “The Fantastic Four” to succeed.

And there’s a lot to like about it. It’s fresh. It’s different. It’s retro futuristic.

But while the 1960s design choice is visually appealing, it also creates an energetic void that limits the movie.

Our main characters are effectively stuck in a type of “WandaVision” faux reality. The movie is so intent on setting up its alternate universe for this Earth-828, it takes up more screen time than it should. We even get to see fictional Saturday morning “Fantastic Four” cartoons, as if this cements the connection.

We get it. 

Blast Off to Yesterday’s Tomorrow
This movie works hard to remind us of a ‘better,’ more optimistic and wholesome time in our history. And this nostalgic hook does have some payoffs.

For me, one of the best moments comes during the rocket launch sequence. As we get a beautiful Apollo-type liftoff, complete with rousing music (by Michael Giacchino), we can spot “United States” etched in the ship’s frame and perfectly positioned in the shot.

Yes, I felt a little jolt of adrenaline as the cool ship ascended from its hip New York City launch pad.

Many parts of this movie are designed with a bright, optimistic feel. And to a certain extent, it works.

Family Friendly
Directed by Matt Shakman, “The Fantastic Four: First Steps” looks fantastic. But it plays too much like an after-school TV special.

The overall theme is about ‘family’ (though it’s actually more about parenting). There’s a layer of connection and warmth that permeates through the entire film. (Even the spectacle of our heroes’ superpowers is more of an afterthought for much of the movie.)

But that also takes the edge off… just about everything. (Sure, the world may end, but gosh darn it, we’re all going to stick together, right?)

I feel the best scenes occur off world where we’re not reminded of the ‘good-old-days’ era of Earth-828. Deep in the cosmos, our characters are finally allowed to react more authentically to the dangers that confront them.

Where’s the Conflict?
Said another way, there’s just not enough tension in this story. Our Fantastic Four family barely argues. Pedro Pascal’s Reed Richards just worries a lot. Joseph Quinn’s Johnny Storm is way too nice for his brash character. Ebon Moss-Bachrach’s ‘Thing’ is so polite and sweet, you just want to squeeze him. Even the evil Silver Surfer played by Julia Garner (minor spoiler alert) has a soft spot.

Fortunately, Vanessa Kirby’s Sue Storm powers the movie’s major themes. The story orbits her struggles. 

This is really a movie about motherhood and doing anything for your children. And it’s beautiful. The movie’s high points all surround Sue Storm.

But I’m not sure this is enough to be at the center of a Marvel movie.

Too Charming to be Believable
A family of superheroes without disfunction is a different formula, and it’s not one that’s powered Marvel’s biggest hits.

Our favorite Marvel characters are flawed. They’re often funny. Sometimes inappropriate.

Chris Evans’ Captain America was the obvious exception. But his character was always a fish out of water, and that was the storytelling strategy. And it worked.

These Fantastic Four are pretty-darned perfect and live on an easy-breezy Earth-828 with analog tech from the 1960s that can somehow power a spaceship faster than the speed of light.

It’s simply fantastic (and skews dangerously close to fantasy).

It’s just not realistic. I know this is science fiction, but good storytelling needs to be grounded in a reality you can believe in and relate to.

Moms, Assemble!
I think parents (especially mothers) will connect most to this movie. And those old enough to remember the good vibes of the ‘60s.

And that’s simply not Marvel’s core target audience. For my 15-year-old’s generation, this movie must be culturally confusing. It doesn’t really feel like a Marvel movie. 

To be a blockbuster, “The Fantastic Four: First Steps” needs to connect with just about everyone.

First Steps was Bound to Stumble
“The Fantastic Four: First Steps” is not a bad movie. It’s good. Just not fantastic.

And in an era of declining box office returns and growing fatigue with mediocre Marvel films, it’s no surprise “The Fantastic Four: First Steps” underperformed.

Silver Lining
Here’s the good news: If you’re generally not a big Marvel movie fan, because there’s too much violence, or you’ve lost track of the extended storyline that links all the films together, then this is the perfect Marvel flick for you.

It’s a standalone story in its own corner of the multiverse and doesn’t even deserve its PG-13 rating (maybe it’s a bit intense here and there).

“The Fantastic Four: First Steps” is a solid summer movie for someone who doesn’t like the typical sci-fi blockbuster.

The 1960s Never Looked So Good
The movie’s earnest energy and gee-wiz sense of wonder may not totally wow everyone, but Earth-828 in the MCU is still swell and groovy.

Still, I prefer our much messier Earth-616.

Where have All the Movies Gone?

Finding a good movie to watch in the theater feels a lot harder than it used to be. Here’s how I’m handling it, and which films I recommend.

Are you frustrated because there aren’t enough movie options in the theaters for you? Look, I get it. It’s been a rough few years for Hollywood. First the pandemic. And the writers’ strike. Then, we all forgot how to go to movie theaters and stayed home and streamed instead. More movies started to bomb at the box office, and then they made fewer flicks.

So, there’s even more pressure on the movies they do make to deliver. And for the most part, they haven’t.

The Fall Guy
It’s not like any movie can ever be guaranteed to be a sure hit. (It’s always been that way.) Remember 2024’s “The Fall Guy?” That was a blast of a movie. So much fun. I loved it. But it tanked at the box office.

Furiosa: A Mad Max Saga
On the other hand, “Furiosa: A Mad Max Saga” fizzled at the same time for a different reason. This Mad Maxless flick just wasn’t that appealing for a broader audience. Sure, it had amazing stunts and cinematography, but the prequel’s story was hardly riveting, and if we’ve been paying attention to the larger story being built by director George Miller, we knew where it was all going. I would say the first half of the film had much more going for it, and then it ran out of gas.

And yes, I streamed both these movies months after they left theaters. So, I admit, I’m part of the audience problem equation. But it’s not all our fault.

No to Glicked
As I write this, I’m on holiday break with my wife and 14-year-old son. I was hoping to head out to the movie theaters with them a couple times. But there are frustratingly few options for older kids available to us.

Sure, there are the traditional ‘family’ movies for younger kids, like “Wicked” and “Mufasa.”

On the other side the scale, there’s “Gladiator 2.” The promised massive carnage is just a tad extreme for us. And “Kraven the Hunter?” Please.

But there was one choice to consider.

The Lord of the Rings: The War of the Rohirrim
We did venture out to see the animated “The Lord of the Rings: The War of the Rohirrim” (PG-13). Our movie theater was almost completely empty, and it ironically felt like we were back in our own living room.

Directed by Kenji Kamiyama and executive produced by Peter Jackson, the story is based on J.R.R. Tolkein’s appendices to “The Lord of the Rings.” So, this script only has passing references to the larger Lord of the Rings universe. There was one cameo, courtesy of reedited archival audio. Otherwise, it’s your standard standalone feudal warlords anime.

My family enjoyed this return to Middle-earth story more than I did. (My son identified additional “Lord of the Rings” references, and my wife liked the Japanese-style animation.)

As for me, I thought this prequel was just adequate, but it did succeed in checking my box of going out to the movies with the family.

But I think that’s going to be it for the season.

So, I must return to the world of streaming to provide our remaining holiday screen entertainment. Happily, there’s no shortage of good options.

Red One
In what seems like the oddest movie distribution plan ever, “Red One” (PG-13) starring Dwayne Johnson and Chris Evans is simultaneously streaming on Prime Video and playing in movie theaters. So, of course we’re staying home to stream this silly but fun big-budget action treat about saving Santa Claus.

Here’s are a couple other newish choices on my go-to holiday movie list:

  • “Spirited” on Apple TV+ with Will Ferrell and Ryan Reynolds
    (2022/PG-13)
  • “8-Bit Christmas” on Max with Neil Patrick Harris (2021/PG)

Next Year
Is there hope for the future of movies at the box office?

  • In 2025, we’ve got the last “Mission Impossible” and “Superman,” the first superhero movie in the new DC universe under James Gunn. (The teaser trailer looks fantastic.)
  • I’m also excited for the MCU’s “Thunderbolts” and “The Fantastic Four: First Steps.”
  • And “Avatar: Fire and Ash,” just in time for Christmas.

Is there still hope? Yeah, I think so.

Why Loki is the Best MCU Series on Disney+

Season 2 of “Loki” has arrived, and it’s even more weirdly wonderful as the first.

With the exception of “The Hobbit” and “Harry Potter” movies, the Marvel Cinematic Universe has often dominated my son’s movie streaming over recent years. (A “Star Wars” film occasionally shows up on our 13-year-old’s list, although he was absolutely all in while watching the “Andor” series.)

And I’ve been exceptionally happy to join him on his MCU viewing odyssey (#geekdad #trekkie).

But MCU movies don’t come out that often. So, it’s really the series on Disney+ that have carried the MCU forward across these past few years.

Loki Branches Out
“Loki” kicked it all off back in 2021. The show starred Tom Hiddleston as our reborn God of Mischief, Owen Wilson as Agent Mobius and Sophia Di Martino as variant Sylvie. “Loki” gave us a mind-bending and universe-expanding storyline featuring the Time Variance Authority (TVA) and its questionable mandate to protect the ‘Sacred Timeline.’

There were only six episodes, and of course, the last scene ended with a cliffhanger. This first season was way too short, but every moment felt so fresh.

“Loki” was funny, clever, weird, touching and totally fun. Beyond the great writing, top-notch acting, future/retro look and cool music, its success was mostly driven through character development. Season 1 wasn’t about the explosions and special effects. It was about the people. Each and every character mattered.

“Loki” succeeded because it was a completely different MCU experience. It opened up so many new branches to explore (literally and figuratively).

The MCU Needs to Find its Mojo
Other MCU series on Disney+ followed, and the ones that also focused on being different and not simply a retread were also more appealing. (“Moon Knight” was a perfect example.)

Not to overgeneralize, but as a whole, the current state of the entire MCU (not just the Disney+ series) feels a bit like Thor and his dad bod.

Thank the gods that season 2 of “Loki” has finally arrived.

Ouroboros Rocks!
The premiere did not disappoint. It packed in everything I love about this series. They obviously had some time to tinker with every element, and this first episode demonstrated nice polish.

It was so smart and even more trippy than the first season. Plus, we were introduced to the wonderful new character Ouroboros (O.B.), played by Ke Huy Quan (from “Everything Everywhere All at Once”)

In many ways, O.B. represents the quirky and magical energy of the entire series. It’s like he’s simultaneously in on the joke and also a part of it.

Pay Attention
Everything doesn’t always make sense (at first), and a casual viewer may feel like the show is choppy, inconsistent and hard to understand.

Exactly. That’s the beauty. There’s a mystery here that needs unraveling. And you’d better pay attention to… everything. (Even what’s blurred out in the background during a climactic moment in the first episode).

The Beginning of Season 2 doesn’t Disappoint
I’ve seen the first two episodes as I write this. The premiere is arguably the best in the entire series to date. The second runs a bit more mainstream, though it also has its moments, including the wonderful pie-eating scene…

The whole story grinds to a halt as Loki and Mobius spend a few minutes eating key lime pie in the TVA cafeteria’s automat. This moment reflects the secret ingredient to this series’ successful recipe: This show takes it’s time to tell its story.

It’s About Time
That doesn’t mean “Loki” is slow. Hardly. But nothing is rushed either. There’s time for character development… for innovative shots… for a great script.

There’s always time for fun and playfulness. And time to simply let a joke… land.

And that’s why “Loki” continues to be the best MCU series on Disney+.

My son and I love it. For all time. Always.