For me, September 10th is like Opening Day at Fenway Park.
(The effect of my many years in Beantown occasionally betrays my strong New York identity.)
Just the anticipation makes you feel like a kid again.
What fabulous new tech does Apple have up its sleeve?
iPhone 5S? 5C??
Everyone’s got an opinion…
But my comparison of Apple’s upcoming ‘special event’ to baseball is also apt, because Apple certainly feels like my home team.
And this once-unstoppable franchise needs another hot streak.
Remember the day when absolutely everyone wanted an iPhone?
And if you didn’t have AT&T service, you couldn’t even get one?
Now the competition has taken such a huge bite out of the smartphone market share, Apple is no longer the omniscient tech god it once was…
It kind of feels like the seventh inning stretch, and we’re down 2-1.
I’m ready for some action!
You can hear it from the bleachers…
“Let’s go Apple… Apple let’s go!”
(Stomp. Stomp. Stomp!)
The Apple Still Shines
But that doesn’t mean I’m totally bored with Apple’s current line up.
When the iPhone 5 debuted, I was still stuck in my two-year phone plan, unable to qualify for the upgrade to my 4S.
All I could do was drool and write my Ode to the iPhone 5.
The reality is it’s statistically impossible to always own the latest and greatest tech. (unless money is no object)
Zippier upgrades hit the shelves every year.
When to Pull the Tech Trigger
Deciding exactly when to jump into the pool of new tech can be a little daunting.
I think the sweet spot is a year or so after a new product launches.
(There are always kinks to work out…)
So that means you’ve got to wait for version #2, which will always be better, though not quite as cool.
(Was anyone out there really that functionally satisfied with the sluggish and tiny-brained first iPhone?)
But you don’t want to wait too long to jump on the bandwagon, because, you know, you’ve got to live your digital life.
And if you tend to time your purchase cycles like me, you’re going to be coveting thy neighbor’s tech more often than not.
All Good Things Come to Those Who Wait
But there is a silver lining…
You may not rush to buy everything that’s revealed on September 10th.
But you will indeed own it all…eventually…one day.
And by the time you get it, it will be even better!
I call that a win/win scenario.
So bring it on, Apple!
I’ve got my popcorn, and I’m ready for the game to begin… again.