I’ve been on a year-long journey at work to replace the use of stock video b-roll with more authentic imagery of people in our video storytelling projects. And my team has been experimenting with a ‘radical’ idea that’s entirely counterintuitive.
But I’ve found it has its place as a strategy to consider and does a lot more that simply bend reality…
If you wouldn’t mind making the extra click, please read my story
here in this LinkedIn article I’ve published.