Apple Returned My Movie Trailers

by Barrett

My love/sometimes-hate relationship with Apple has taken a recent happy twist. It’s not a universe-changing event, but for those of you who like to maintain your own personal collection of movie trailers, I’ve got some good news for you buried in iTunes…

My love/sometimes-hate relationship with Apple has taken a recent happy twist. It’s not a universe-changing event, but for those of you who like to maintain your own personal collection of movie trailers, I’ve got some good news for you buried in iTunes…

A year ago, I bemoaned the loss of downloadable movie trailers on Apple’s iTunes. Without explanation, newly posted QuickTime trailers became streaming-only. And only at a resolution of 720P.

Nothing in 1080P!
And no more downloading!!
(gulp)

I really enjoyed watching my movie trailers on demand and having them live on my iPhone to be summoned wherever and whenever I had two minutes to kill.
(Without a strong wireless or Wi-Fi connection, a streaming solution just isn’t going to hold up.)

I experienced this new stark reality as a slow, cruel, excruciating loss.
And this geek was really sad.

I publicly pleaded with Apple to reconsider this decision.
“Please…. Restore my little joy,” I posted on my mighty, tiny blog.
(as if I had some inside track)

And then… I moved on with the rest of my life.
(Because what else can you really do?)

But I did not forget…

In a World Without Downloadable Movie Trailers…
Over the past year, I think I’ve adjusted quite nicely, thank you very much.
Ironically, Apple’s iTunes Movie Trailers website is still the best game in town to watch trailers for the season’s upcoming movies. So despite it all, I’ve remained a frequent visitor.

But deep down, the disappointment… it hadn’t entirely dissipated.

Every so often, I still Googled “Download Movie Trailers” to see if anyone else had picked up this particular torch. Sure, there are a few homegrown efforts out there, but I’ve always felt more comfortable downloading content from a known commodity.

A couple of days back, I found myself randomly running the Google search before hitting the sack, as if some ‘Q-based’ life force in the universe would simply ‘will’ there to be different answer.
And guess what…?

Just before I was about to power down, I glanced over some of the wording under Apple’s standard link to iTunes Movie Trailers.

I almost missed it, but there they were… “Download” and…”1080P”

What?

I quickly navigated to Apple’s movie trailers homepage.
No. Nothing had changed.

Hmmmm…

There Lived One Man Who Almost Lost His Faith…
Then it hit me!

  • I opened up iTunes as a program and immediately clicked on the iTunes Store.
  • Then, I navigated to the Movies section.
  • Buried at the bottom of the ‘Movies Quick Link’ section on the right is ‘Theatrical Trailers.’
    (I rarely go there, because of the extra steps it takes to open up the same inventory you can more quickly access on the website.)
  • Click

At that moment, I think I noticed the wind pick up outside.
And was that some distant thunder I heard?

I focused my gaze from the myriad of trailer choices down to the thumbnail photo for this winter’s final “The Hobbit.”

I hovered my mouse over “The Battle of the Five Armies.”
(A chill ran down my spine.)

Click.

OMG.

He Would Wait a Near Eternity for the ‘Return…’
There it was.
A download icon right under ‘Play.’
And when you click on ‘Download,’ you can choose between 720P and 1080P.

I sat there stunned.

It was back. All of it.

For the Fate of the Universal Movie-Trailer Experience was Finally at Hand
On the edge of the next month’s anticipated Apple announcement where the world is salivating over the upcoming iPhone 6 and who knows what else…

I am already satisfied.

My movie trailers have been returned… securely positioned within the iTunes ecosystem.
My faith is restored.

I don’t know how long these downloadable trailers have been back.
And I don’t care.

Oh yes, it’s the little things in life…

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