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Category: Tech Diary

What Went Wrong with Blade Runner 2049?

Sometimes you’ve got to experience a movie for yourself instead of just reading everyone else’s opinion. That said, here’s my take as to why “Blade Runner 2049” failed to succeed at the box office.

A long time ago in a galaxy far, far away (Massachusetts)… I used to write the ‘occasional’ movie review. That was before social media gave the capability of influencing public opinion to most of the planet.

Then, my patterns of life shifted. Fast forward another few chapters, and BAM! I’m a parent. And then as you might expect, I found it something of a challenge to get to the movies during the first week when a particular flick came out.
(And sometimes during the first month!)

Those delays quickly stripped me of my ability to form a point of view on new movies.
(That said, I’m enjoying life’s other priorities.)

But of course, there are exceptions…

Coming Out of Retirement
A few weeks back… I watched in dismay from the sidelines as “Blade Runner 2049” went down in flames when it premiered at the box office.

To date, this 150-million-dollar flick hasn’t even made $90 million back yet at the U.S. box office after five weeks of wide release.

I wondered what went so wrong? This positively-reviewed sequel to the iconic 1982 “Blade Runner” seemed like it had blockbuster written all over it.

As a science fiction fan, I was bummed out… It just didn’t make any sense.

Then, when Warner Brothers decided to pull the film early from its theatrical run I made a point to catch it before it entirely disappeared.

I realized I had to have my own opinion on this one… however delayed it might be.
(Plus, I really wanted to experience it on the big screen.)

So, what did I think…?

Barrett’s Movie Review
Overall, I enjoyed “Blade Runner 2049.”
A lot.
It’s solid.

Directed by Denis Villeneuve, it’s definitely a ‘movie experience’ complete with rich visuals that extend the groundbreaking vision of the original.

Harrison Ford is super in his reprisal of the blade runner Deckard, now in retirement… and also missing. But this is really Ryan Gosling’s movie, and he rocks as a cool and steady replicant blade runner about to come unhinged.

If I were to oversimplify the plot of this sequel in one sentence… Gosling is in the middle of a mystery/conspiracy that eventually leads him to Ford.

The visuals. The oppressive music. The complexity of the story.
This is the way big movies are supposed to be like.
Right?

But yes… I also saw some problems.
Significant problems.

And it makes sense to me that these drawbacks kept people away.
(Unfortunately)

While this is not to be designed to be a standard movie review, I want to address what I believe kept “Blade Runner 2049” from really taking off…

The Length
It’s 164 minutes. With all of the movie trailers that get thrown at you before the main flick actually begins, you’ve got to commit almost three hours of your day to watch this.

That, by itself will keep busy folks away.

It’s Confusing
Yes, so was the original. And some of the confusing elements from the first one are intentionally retained here.
You’ve got to pay attention as the plot goes through its twists and turns.
But, honestly, I missed the rationale behind a couple of big moments.

The Pace
It’s slow. It’s moody. And it’s wonderful.
But I don’t know that many people have the attention span for that anymore.
Unfortunately, that’s not the way blockbusters are made.

It’s Best to be a Student of “Blade Runner”
While you don’t need to see “Blade Runner” first, it certainly helps to maximize your enjoyment of this one. If you know the differences between the original’s theatrical cut vs. the director’s cut, even better. The problem is that removes a huge swath of the movie-going population who weren’t even born yet when “Blade Runner” came out.

A Sequel 35 Years Later
So, when you talk about a sequel’s appeal being fueled by the original… again, much of the audience wouldn’t have this opportunity, unless they sought it out on DVD decades later.

The Music Gives It Away
To continue the theme of inside baseball, the music track joins the club. And apparently, if you pay close attention to the music, you’ll figure out major plot developments, because certain pieces of music mirror similar themes from the original at pivotal points.
(I missed this entirely.)

Thumbs Up Anyway
So, “Blade Runner 2049” isn’t perfect.
Or maybe it would be more perfect if you come really prepared to watch it.

Will it become a classic, like the original?
Hmmm… hard to say. “Blade Runner” created its groundbreaking world from scratch. This one has the advantage of building on that.

But the more I think about this movie, the better I feel about it… flaws and all. It’s ambitious and bold. It takes a lot of chances, the way many blockbusters don’t.

Perhaps the most important realization I’ve had is that “Blade Runner 2049” has stayed with me. It didn’t evaporate the way so many other lighter and inconsequential flicks have done right after watching.

That says a lot.

On a five-point scale… I‘d give it a solid four.
“Blade Runner 2049” is definitely worth seeing, and now I understand why it underperformed.

And there you have it… a few tardy insights on a flick that’s still worth the attention it never got…

Any other thoughts out there…?

Why Forwarding Photos May Not Be a Welcome Gift

You should think twice before sharing lots of digital photos with your peeps. Sure, it may be fun for the recipient to take a quick look. But guess what happens after that…?

All of this time, I thought I was doing my family and friends a favor by emailing downloadable Dropbox links of photos I’ve snapped at group settings. I’ve been doing this for years. What’s not to like?

I know that people generally love to participate in digital photo sharing.
It’s immediate.
It’s free.
It’s easy.

It’s also a quick and simple gift.

But you’ve got to admit, it’s something of a sloppy art.

Even so, I figure that folks can be responsible for what they do with the pictures they receive.
Right?

Well, yes.
And… no.

I think the problem is many people today just don’t have the time to do anything with your photos once they take a quick look at them.

That requires organization.
And good organization takes time.
Organization that even I have a hard time maintaining.
In fact, I’m still years in the rear at creating those ‘annual’ family photo albums to proudly live on our book shelves.

Some Assembly Required
I suppose emailing one or two photos shouldn’t really be a problem to handle. Even several… if they’re good pics.
But when you just throw twenty or thirty photos at someone, because you just don’t have time to do anything else, that just shifts the burden of organization onto the recipient.

You might think that you’re still doing them a favor, because once they go through everything, they’ll certainly separate the creative wheat from the chaff.

But you’re essentially sending someone more work to do.
That’s not such a great gift, is it?

Now, this is not a universal declaration. Take me for example…
If family and friends want to send me lots of unfiltered pics… I feel that’s better than not receiving anything at all.
(But I readily admit… I probably don’t represent the norm.)

The bottom line is you should always know your audience before you click on ‘send.’

The Analog Advantage
If you want to give the true gift of photo sharing that doesn’t require anything else to do, then you may have to suck it up and put in a little more effort…

And do you know what that looks like?
(I think you do.)

It’s a physical photo album or a photo book that’s completely done!
(How analog)

Will that take more time than you’re willing to commit?
Well, of course… there’s the rub.

Case in Point…
I’m always appreciative when someone hands me a little photo book celebrating an event or activity.
Sure, I might think… “Huh… I might have done that a little differently.”
But the reality is… I probably would never have gotten around to doing it at all!

And there’s your opportunity…

So recently, when a family friend scoffed at receiving a bunch of photos I emailed over, I didn’t take it personally.
Instead of a “Thank you,” I got a “When am I going to have the time to do anything with these?”
(And I had even gone through the batch to pick out the best ones!)

It was clearly time to create a tangible photo book…
Not to mention that I also received a direct request for one of these as a birthday gift.
(Isn’t clarity a wonderful thing?)

The Inner Truth
And for those of you digital geeks out there who don’t own a printer or know what a piece of paper is anymore (let alone a physical photo album)…
Guess what?
Deep down…
…You know you’re craving the same thing.

Wouldn’t it be nice if someone made you a physical photo album or book?

It’s okay.
Your secret is safe with me.

What’s Old is New Again
It’s not so old school.
People love photo books.

And there are lots of companies out there serving that need… like Shutterfly.
Since I’m doing my photo management in Adobe Lightroom, there’s an integrated process to work with Blurb.

It’s time to stop taking the easy way out by throwing your photos to the digital wind and hoping for the best.
Roll up your sleeves and create a physical photo collection that’s actually complete upon arrival.

Now, I’d better take a bit of my own advice and get to work on the birthday gift… The party is next week!

Best Ways to Use Your Expiring Citi ThankYou Points

If you’re like me and sometimes forget to take advantage of your perks from your rewards programs, here’s a crash course on the best deals when redeeming your Citi ThankYou points.

I received an email from my bank last week informing me that a portion of my accumulating points in my Citi ThankYou Rewards program were expiring in a few months.

Like many rewards programs from companies you do business with, you’ll eventually come up against a “use it or lose it” moment.

I must admit, I hadn’t been actively managing this perk and intentionally saving up to some magical point goal, which would buy me the product or experience of my dreams.
(Consumer note: That could take me another century or two.)

But…
I also don’t want to throw away my earned points either!

Three Tips Before Saying Thank You
If I might offer a piece of advice about how to handle this little game…

#1
Even if you have a few months to decide, don’t put off your decision.

Sure, I’ll probably get another reminder.
But it’s always better to move on this kind of decision quickly so you don’t forget until the last minute… or worse.

Here’s a second suggestion:

#2
All points are not created equal… so you’ve got to shop around when you’re redeeming them.

One more:

#3
Make sure you get a penny for each of your points… and not a penny less!

Uhhh…
I mean…

#3.1
Don’t accept a fraction of a penny less!

Hmmm…
Have I confused you yet?

Let me clarify with a few examples:

Gift Cards
There’s a boatload of gift card options offered by Citi.
And as long as you remember to eventually use your gift card, it’s a good way to redeem your points.

But…
Don’t get the lower-value gift cards!
They’re not as good a deal…

When you can find them, $100 gift cards offer the best value – a penny per point.
(More expensive gift cards are also fine, but their point value isn’t any better.)

Unfortunately, some brands only offer gift cards up to $50.
Here are few example:

  • Apple iTunes
    $25 Gift Card = 3,500 points
    $50 Gift Card = 6,000 points (better deal)
    No $100 option (Darn)
  • Bed Bath & Beyond
    $100 Gift Card = 10,000 points (Yay)
  • Best Buy
    $250 EGiftcard = 25,000 points (Same deal as the $100 EGiftcard)

Merchandise
You also have the option to shop for specific items on Citi’s ThankYou site.

But it’s hard to know if you’re getting good value…
Yes, Citi does offer the retail price alongside the number of points.
But the only way to be sure is to research the price from another source you trust.

For example:

There’s the class-leading Sony Cyber-shot DSC-RX100 V premium compact camera offered for 161,280 points.
At a penny a point, that would be $1,612.80.
Amazon has it for $998.

So, it’s a bad deal. Right?
But who says you’re getting a penny a point?

Here’s another way to look at it…
If we round up the B&H price to $1,000 to make the math easier, and you divide it by the points, that makes the camera’s per-point value at a little less than two thirds of a penny…

Same bad deal.

That’s an almost 40% drop in buying power.
Whoa…!
You’d think since you’re spending so much, they’d offer you a better bargain.

Nope.

How about picking up a new Sonos One speaker with Amazon Alexa built in?
It’s 32,250 points.
The going price on Amazon is $199.

Same crummy deal… a little more than 60% of a penny per point.

So, I think you should simply shop elsewhere to maximize your points…

Travel
For me, it’s hard to know the exact value of the travel packages offered.
Although, according to Upgraded Points, ThankYou does indeed offer worthwhile travel deals if you have enough points accumulated…

Armed with that knowledge, I wish you happy traveling…

Cash Reward or Statement Credit
$100 = 20,000 points
So, that’s only half a penny per point.
Pass!

Charity
If you want to donate your points to do some good in the world, there’s great news here.
You’ll find strong value for your points!
For example:

  • American Red Cross Disaster Relief
    All donations ranging from $25 to $100 is a penny a point.
    Nice.

$100 Gift Card Hits the Sweet Spot
As with most things in life, it pays to know the details.

For your Citi ThankYou points, make sure you’re getting a penny per point.
(And don’t let them evaporate!)

If you can’t figure out what to buy, I recommend simply going with the $100 gift card from the company of your choice.

That’s what I’m doing.
Click.

Thank you, Citi.