At Home with Tech

March 5, 2023

Why Does it Take 40 Minutes for the Movie to Start?

Are you also puzzled why you have to sit in your movie theater seat for so long before your flick actually begins? Is it to give you time to eat more popcorn?

Watching movie previews used to be a really fun part of going out to the films. Remember when there was even a surprise factor? Of course, today you can find all movie trailers online. So you’ve probably already seen every preview the movie theater is going to throw at you.

But these days, that’s not the half of it. There’s all of that bland Noovie programming with Maria Menounos that runs before the film is scheduled to begin. (It also drifts 5-7 minutes into what used to be the ‘coming soon’ zone.) And then, there are promos for TV shows. And for the final insult, there are all of the commercials.

Commercials!

Limiting my Exposure
I intentionally avoid most commercials, now that I can pay more for a commercial-less streaming experience at home. (The major exception is the commercial line up for the Super Bowl. It’s always fun grading the most expensive 30-second spots on TV.)

Yes, I pay more for our streaming subscriptions to minimize my family’s commercial exposure. I think it’s really worth it. Our twelve-year-old son has grown up consuming his media mostly without commercial interruption.

Sure, I still carry about a fair amount of parental guilt regarding how much screen time he consumes (a much more complex equation than when the debate was just over ‘TV’ time). But at least I can say that commercials don’t bathe his being nearly as much as my own experience growing up.

With this accomplishment, I am especially displeased that movie theaters have become a new Wild West for commercials.

I simply don’t want us to watch commercials before a movie.

I feel inundated, and it’s painful.

By the time we get to Nicole Kidman telling us what a great experience it’s going to be at the movie theater, I want to run away.

Talk about a terrible warm-up act.

A 3-Hour Tour?
No, the preshow isn’t all commercial content, but it bloats the entire block to an unwatchable length. Getting through it all feels like an endurance test.

When I went to see “Ant-Man and the Wasp: Quantumania” with my son, I lost literally forty minutes of my life squirming in my movie theater seat waiting for the MCU to start.

That creates an almost 3-hour viewing experience. Who’s got 3 hours anymore? It’s too much time. Way too much.

Post-Pandemic Reality
I know this is not a new phenomenon, but it feels like it’s getting worse. That’s probably because I haven’t returned to an actual movie theater that many times since Covid closed them all down.

If movie theater owners want all of their customers back, punishing them with content they don’t want to watch is not an especially great plan.

I understand that the business model of movie distribution needs to work, but this is out of control.

How Long Will You Wait for your Entertainment?
Consuming commercials used to be the way people watched television for free. Then we were taught that we could pay for premium movie channels on cable. And that evolved to paying for commercial-free streaming services like Disney+ and Netflix. Sometimes, you can play less per month with ‘limited’ commercials. But for me…that pure experience without any commercial interruption is worth the extra few bucks a month.

So I pay for the programming I watch on TV, and it’s usually commercial free.

And that’s always been the business model for movies theaters. When movie ticket prices go up, you can grumble, but that’s how it works.

But then when you throw in obligatory commercials at the movie theater on top of that, it’s crossing the line.

Today, it’s hard enough to wait 5 seconds to click out of a YouTube spot before you get to watch your video. Waiting 40 minutes for your movie is ludicrous.

Times have changed. When we are offered the option to ‘skip the open’ on our favorite streaming shows, today’s movie-going experience feels entirely out of sync with reality.

Add Back 38 Minutes into your Life
Clearly, the solution is to show up at your movie theater seat about 38 minutes late (as long as you’ve got reserved seats.)

This just takes a little reset in how you schedule your time. Trying to miss the movie previews has now evolved to how to avoid the preshow entirely.

Movie theater owners need to redesign their customer experience and offer something more worthwhile during the preshow.

Or just simply play the movie. That would be quite the innovation.

New Movie Theater Business Model
Okay, here’s a scary question: Would I pay even more for my movie ticket to ensure I don’t have to watch any commercials?
(pause)

I would.

If cinema 1 is playing the movie with commercials and a 40-minute preshow, and cinema 2 right next to it has the same movie that simply starts at the posted time, yes I would pay more for a ticket to cinema 2.

And if that’s been the plan all along, then I have to tip my hat to some really smart marketers who are playing the long game.

For now, I’ll just try to be that guy who shows up a half-hour late.

February 26, 2023

My Life in 30 Seconds

A friend drew this wonderful pencil sketch of my face as the basis for the birthday gift piñata she made for my party. I’ve found that my birthdays have always been a time of reflection. Last year was particularly intense…

With my father’s recent passing, I’ve been thinking a lot about his legacy, which has led me to think a bit more about my own.

And I’ve been reflecting back on my journey to date. I’m talking way back and trying to take in my whole life. What’s my story so far, and how has it evolved?

One way I’ve gone through this exercise is to review the photos I’ve created and collected over the years. They document many of the moments that have helped to define me.

Create a Photo Montage of your Life
Five years ago, I created a little photo project, which I’ve decided to return to and update. It’s been really useful to jog my memories during this time.

The goal is to select just a very few pics that represent my life so far. And then create a photo montage in a short video. The result is inevitably influenced by the chosen group of pictures, which will vary each time I try this.

Still, these photos do represent one way to look at your life. And I’ve enjoyed this exercise to help regain a broader view.

My Life in 10 Seconds?
How many photos do you select? Well, one option is to squeeze down the number to how many can fit into a defined amount of time. Sure, if you don’t want to restrict yourself, the video might last for hours. But what if you just limit yourself to just a fraction of that?

When I first tried this five years back, I held my video to just 10 seconds, and
I explored a few different photo montages at that length.

Okay… That ended up being a little too fast, as my pictures needed to fly by so quickly you could barely register each image. Some of my viewers complained.

So this time, I’m giving myself the luxury of a whopping 30 seconds.

Barrett’s Birthday Photo Montage
Each birthday is a marker in time and one simple way to collect a group of photos to tell a story. So here are my birthdays…

Though birthday pics can look visually similar across the years (mine certainly do), when strung together, the collection acts as a sort of time machine.

For many of these photos, I tried to represent my age by holding up certain fingers. (I eventually gave that up when I ran out digits!)

Barrett’s Life Photo Montage
Without the guard rails of a specific life event to work with, which photos should you choose to represent your life? Yes, that’s a much harder exercise and one that will take more time to figure out.

I created this draft, but it’s hardly ‘finished.’

This montage offers more visual interest as it shows me out-and-about in the world (as opposed to stuck in front of a birthday cake). But it’s still missing a key ingredient in any life.

You’re Not Alone
Of course, it’s all the people you know. Your family and friends are such as important part of your journey. You need to include them in any photo montage that truly reflects your life.

So, happily, I’ve still got a lot of work to do on that front. Until then, my little photo montage is hardly complete.

What Comes Next?
No, 30 seconds is not a lot of time. And hopefully, it’s not enough for anyone to really work with.

If anything, it’s just a taste or an echo of something much larger… and longer.

But I’ve still found it to be a useful exercise to try to hone in on just a few highlights.

And perhaps, it might help focus me on what my next highlights could be.

Time machines can work in both directions.

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February 19, 2023

Star Trek: Picard has Finally Made It So

It’s taken 3 seasons for this “Star Trek” series to fully embrace the heritage of “The Next Generation.” Here’s why I couldn’t be happier.

In the same way that the MCU and “Star Wars” have expanded their own universes on Disney+, “Star Trek” has been successfully extending itself on Paramount+ over these past few years. “Star Trek” has three active live-action (plus two animated) series going right now with “Star Trek: Picard” just premiering its third season.

While I should immediately point out my excitement with the freshman of the group, “Star Trek: Strange New Worlds” as a must watch, “Picard” has significantly benefited from its own legacy. Watching it has always felt like sitting down with a cozy cup of Earl Grey tea.

That said, “Picard” was not originally supposed to be an updated “Star Trek: The Next Generation.” It centers around the later life and new adventures of our famous Captain (Admiral) Jean-Luc Picard played by the great Sir Patrick Stewart. Picard is officially retired, but he’s still out there traveling the stars with a new set of supporting characters.

But who are we really kidding?

A Return to the Federation We Know and Love
Slowly, the writers have been bringing the band back together. And those episodes with classic Trek characters have clearly been the best moments of this new “Star Trek.”

And so now we’ve got the third season, which is clearly being constructed as “The Next Generation: 20 Years Later.”

Finally.

Why wouldn’t Trekkies want to see this? You’ve got so many famous characters from the starship Enterprise to revisit beyond Picard.

As my twelve-year-old son would say, “Let’s go!”

The Reunion Tour Begins
I’ve just watched the first episode of season 3, titled “The Next Generation,” and from the opening animated starship flourish (now with the starship Titan) to the final reveal of the villain’s massive ship, I found myself feeling like a giddy teenage geek again. (I streamed it on my iPhone while taking my Metro North train to work in New York City. No, I couldn’t wait to watch it ‘properly’ at home on a respectable TV.)

This season is clearly going to be a massively enjoyable road trip down memory lane.

We already have Picard, Riker, Beverly Crusher and Seven of Nine. And this was just the season premiere. I know Geordi, Worf and Deana aren’t far away. And though we can’t have Data, the promos tease that Brent Spiner will be showing up as Lore.

Easter eggs are everywhere.

All of my brain’s nerdy nostalgia centers have been fully activated.

Computer… Open Spacedock Doors
The story starts with a distress call to Picard from Beverly Crusher, played by Gates McFadden, who is hiding in an abandoned ship under attack at the edge of Federation space. “No Starfleet,” she warns.

Well, that’s all we really need to again bring Picard out of retirement. And of course, his first move is to recruit his old Number One, played by Jonathan Frakes. And they quickly run into a well-positioned Seven of Nine, played by Jeri Ryan. (Both actors have already reprised their roles in “Picard.”)

The remaining reunions will follow on this final adventure for Picard. I’m not especially focused on the story. For me, it’s all about my favorite Trek characters and the opportunity to see them again.

Enjoy the Journey
My only concern is how the writers stick the landing at the end of episode 10.

Wrapping up “Star Trek” series has always been something of a challenge. Sisko’s plunge at the end of “Deep Space Nine” was strange. The reunion at the end of “Voyager” was rushed. Of course the original “Star Trek” series ended abruptly, although 1991’s “Star Trek VI: The Undiscovered Country” did offer a proper goodbye for that crew.

I’ve got to say that The Next Generation’s “All Good Things” leads the way in best last Trek episode.

Can lightning strike twice?

Well, I don’t have to worry about that right now. I’ve got nine more episodes of “Picard” to first relish across these next couple of months.

The third and final season of “Star Trek: Picard” is a wonderful gift to life-long Trekkies like me.

Thank you!

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