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Why Isn’t Standard Definition Dead?

Anyone need a flowerpot?  I’m sorry, little Sony Trinitron TV, but it’s over.  Now, why can’t Hollywood just say the same thing about selling expensive standard definition media when high definition is clearly the standard?

Anyone need a flowerpot? I’m sorry, little Sony Trinitron TV, but it’s over. Now, why can’t Hollywood just say the same thing about selling expensive standard definition media when high definition is clearly the standard?

The revolution has come and gone.
The Borg won.
It’s 2013 and everything is HD now.

Every new TV or computer screen is HD capable with a film-like 16×9 screen.

Can you even remember what ancient TV sets look like with their 4×3 aspect ratio screens?
I’m sure your wallet does, after you emptied it when you bought your first HDTV.

But guess what?
You don’t have to penny pinch anymore to assimilate in our all-HD world.

HD Screens at the Bottom of Your Cracker Jack Box
I did some quick research at bestbuy.com.
Their cheapest TV set is a 19” 720p Coby HDTV for $99.99.
Granted, 720p is yesterday’s HD, but it’s still HD.

Yes, it’s a wicked small screen.
(Double your investment and you can get a respectable 32” 720p HDTV for $199.00!)

So if you haven’t gotten the memo yet, HDTV is officially cheap.

The same goes for computer monitors-

I saw a 19” LCD Planar for $107.84.
(Resolution: 1366×768)
Sure, I’ve never heard of Planar.
(Is it an alien planet six light years away?)
…But if you want the cheapest monitor in the store, even that one is HD.

Franken-DVDs
So why then are old-school standard definition DVD players still for sale if every new screen out there is HD capable?

DVD players range from a cookie cutter Coby for $26.98 to HD upconversion tech for a whopping $48.00.
(Upconversion means they’ll play Blu-ray Discs at a weakened resolution.)

Yes, they’re ridiculously inexpensive, but what’s the deal?
Shouldn’t we be living in an all Blu-ray world by now?

Consumer Tech is all HD
If you haven’t gotten the memo yet, let me break it to you gently…
All your home tech can play and record video in HD too!

Smartphones like the iPhone 5 and Samsung Galaxy S3?
Check.

All digital cameras and camcorders?
Yup.

Hello!!!?

Buying Digital Downloads in SD is Silly
So if HD is a standard option in all consumer tech today,
why is HD still considered a premium option in all the digital content you buy??

When you click to download a TV episode or movie on Amazon or iTunes, you’re offered the choice to pay the standard price for SD or the higher price for HD.

What’s up with that?!

Why is Standard Definition Still Around?
There’s absolutely no reason to mention the term, ‘standard definition’ ever again when describing current technologies.
But for some reason, the League of Consumer Tech Robber Barons…
(Is there such a group?!)
…just won’t let SD die…

I’ll give you three guesses why…

Support Legacy Tech
Sure, I’ve got my old 13” Sony Trinitron hanging out in our guest room.
(not that a guest will ever want to turn it on!)
But when was the last time the tech industry paid attention to supporting legacy technology for consumer convenience?
Exactly.

I can barely stare at my computer or smartphone for two minutes before they prematurely age to the point they can no longer keep up with the newest OS or IOS.
(only a slight exaggeration)

Sometimes You Just Don’t Need a Huge Digital File
Maybe you want to protect your portable media player from huge HD files filling up its relatively small hard drive. So you ‘compromise’ by loading up inferior SD movie files so you can jam more flicks in.

Or if you want to email out a home movie clip and don’t want to use a file sharing service like Dropbox, your QuickTime or Windows Media file had better be compressed to something much smaller than hulking HD.

But these issues are really more about personal file management…
Let’s move on.

When You Hold the SD Price Point, HD Can Always Cost More!
BINGO!!

If you want to check out “Argo,” the newly anointed Best Picture of 2012, you can go to iTunes.
Once there, you’ll have the choice to buy the HD file for $19.99 or $14.99 for SD.

And what exactly do you get for the $5 difference?
In most ways, they’re exactly the same.

They both display in the 16×9 aspect ratio.
It’s just that the HD version is a larger file with more lines of resolution…
…which yes, looks much better on a big HDTV.

The SD version has simply been compressed down more and doesn’t offer those precious lines of resolution to fit the HD category.
(at least 720 x 1280)

How Much Does a Line of Resolution Actually Cost?
I don’t mean to be thinking ‘different’…
But how much does a few thousand extra bytes really cost?

An HD movie file with more lines of resolution may look sharper to the eye,
but does it really cost any more to create and distribute?

I’m not so sure…

“Argo’s” master digital movie file is sitting somewhere in Hollywood on some well-protected computer or server. I bet the file is pretty massive.
Some tech nerd had the job to create several lower resolution versions for consumer use, including HD and SD.

That process involves compression technologies and time on a powerful computer.  The smaller the file size you’re shooting for, the harder the computer actually has to work to reduce the size and maintain quality.

So if you follow that logic, SD movie files should cost more than their HD cousins.
But of course they don’t…

I think the economics just boils down to this:
If it’s a better product, it’s simply going to cost more… regardless if it’s more costly to create.
(I learned that freshman year in Econ 101.)

So if SD is being kept on life support to help HD make more money,
I say let’s start saving some money with SD, while it’s on sale!

Watch Your Movies on your iPhone or iPad in Standard Definition
If that’s where you’re going to be watching your downloads, save your $$$ and go with the SD file. It’ll look just fine.
These tiny screens are really too small to justify paying 33% more for HD.
And think of all the hard drive space you’ll be saving…

But if you’re going to use those files on your massive HDTV, then you’ll definitely need to pony up the five extra bucks.

End the SD Subsidy!
One day, this standard definition subsidy will become a moot point, the same way I imagine black and white TVs originally propped up their pricier new color TV cousins.

SD still has its uses, but not as a wedge to artificially increase HD content pricing.

And with ultra high definition technologies around the corner, your may soon find your pride and joy HDTV that originally cost you two paychecks on the discount shelf at Best Buy for $19.99.

Progress.

The Secret iPhone Setting to Save Your Emails to iCloud

A proud member of the Silent Generation enjoys a Vietnamese coffee with his baby boomer son.  What controversial topic will the boomer be defending today?  Emails are better than faxes.  (shocking!)

A proud member of the Silent Generation enjoys a Vietnamese coffee with his baby boomer son. What controversial topic will the boomer be defending today? Emails are better than faxes. (shocking!)

My father and I often go out to dinner on Thursday nights.
Usually, he hasn’t even put down the menu when he’s already got some important proclamation to make.
Last week, it had to do with his home tech.

He lowers the daily specials menu insert and out of the blue says to me,
“A fax is much better than email!”

I look at him.

“Come on Dad… really?
Sending an email is so much easier.”

“But a fax gives you a hard copy confirmation,” he replies.
“You have proof it’s been received. An email can get lost.”

“Dad…” I scoff…. “Emails don’t get lost.”

He stares with the assured look of an almost octogenarian.

I try not to roll my eyes as he tries to out-tech-talk me.

But even though my father may not be totally up to speed on current home tech, he does know a thing or two.
(Last week, he’d somehow heard about the latest Apple iWatch rumor before I did.)

Sure, he’s usually biased towards technology from the ‘good old days.’
(He still talks about the wonders of the telegram and the McCormick Reaper.)
And he’s certainly not comfortable with figuring out every tech upgrade that comes along.
But his opinion as a tech consumer is as relevant as anyone’s.

He sometimes quotes me a supposed German saying his father taught him-
Too soon, Old.
Too late, Smart.

And I’m old enough now to begin to recognize how true that is!

Dad Has a Point
Even though my father’s fax machine is wicked old tech, it’s still hanging onto its relevance.
You can’t dispute that gripping a fax report confirmation sheet still gives you a little chill of happiness.
It’s your analog security blanket.

The down side is your successfully sent fax may still never get read.
It may forever be buried in some basket brimming with unread faxes.
But you can remain heartened by the fact it still exists in corporeal form.
That’s got to count for something, right?

But come on Dad!
All of this is so yesterday.
(It’s a dated issue from twenty years ago!)

Email is how the world mostly communicates now, Dad.
Heck, even this is a decade-old conversation.
Maybe we should be talking about how texting is killing email.

Here’s what my father would simply say,
“With a fax, I’ve got my confirmation sheet.
What do you get when you send an email?”

And my dad has a point.

If You Send an Email and Nobody Gets It, Did It Ever Exist?
I recently sent out an email on my iPhone using my iCloud account.

A couple days passed, and I didn’t get a response.

Not that this kind of thing is so rare.
Some people take their time getting back to you.

So I sent a follow up email, also through my iPhone.

No bounce back.
Just nothing…

Then I got paranoid.
Did I dream sending the emails?

I suddenly wanted some proof…

In Search of Proof
So how do you know if any of your emails actually get to where they’re supposed to go?

Well, if you see a copy of your email message in your computer’s email program or your webmail account, you’ve got some evidence.

Of course, there’s any number of dangers confronting your fragile email while on its journey.
(Sometimes you’ll get a bounce back report if your email doesn’t make it. Sometimes not.)

But you really can’t protect your email once its leaves the nest.
All you can do is try to make sure it blasts off successfully.

And much like a fax confirmation page, a saved copy of your email message can offer some comfort.

So I sat down at my iMac to confirm my two emails were also showing up in my email program’s ‘Sent Items’ folder.
(I use Microsoft Outlook for Mac 2011, which I recently upgraded to from Entourage.)

I took a look, and my two emails in question…
…were…not…there.
(gulp)

But I didn’t panic.
(not yet)

So I did a little research into the email settings on my iPhone.

By Default, Your iPhone Doesn’t Save Your Sent Emails to iCloud
Did you know you’ve actually got to tell your iPhone to save your sent iCloud emails to Apple’s mighty mail server?

What?!
(yes)

Otherwise, your iPhone retains your only copy!
(It’s your iCloud account’s default setting.)

So unless you’ve been inclined to check out every iCloud nuance buried in your iPhone’s settings, there’s likely no secondary evidence your emails have ever made it out of your iPhone.

(The small brown paper bag is behind you. Continue reading after you’ve stopped hyperventilating!)

The Secret Setting to Save Your Emails to iCloud
Better?
Okay, here’s the simple fix:
The correct setting is buried seven levels down, deep in the IOS 6 Settings App dungeon.

First, click the Settings icon.
Then begin your multi-level journey down the this rabbit hole by clicking-

  1. Mail, Contacts, Calendars
  2. “Your iCloud email account”
  3. Account (at the top)
  4. Advanced- Mail (at the bottom)
  5. Advanced (at the bottom)
  6. Mailbox Behaviors- Sent Items

You’ve finally arrived at your destination.
You’ll see ‘On the Server’
Here is where you’ll need to check off a specific folder for your email to go in the iCloud mail server.
iPhone email settings

I selected “Sent Items,” which seemed like the obvious choice.

Then, I drafted a test email, and voila!
Ping.
There it was, also on the mail server.

PROOF!!
(I feel so much better.)

Apple makes it so easy to save everything else to iCloud.
Why not your emails?
It probably has to do with Apple’s iCloud storage limits
Remember, every saved email counts against your iCloud storage limit.

Too Many Email Addresses Clog Up Your Brain
You might be wondering how come it took me this long to realize I wasn’t saving my emails to iCloud?
I think it’s partly because I hadn’t thought to track down one of my emails lately.

And what further masked the problem is the complication of my multiple email accounts…

  • I’ve passively collected them over the years:
  • Apple gave me one when I bought my first iMac
  • Then another when I bought my old laptop
  • My Optimum service offered me its own branded email
  • Plus, who doesn’t have an extra Gmail or Yahoo address?
  • And the obligatory address for emails you don’t really want to go to die

At first I thought it was great having several email accounts.
I developed a logic years back on how I would use each account.
(Then I forgot what it was.)

The truth is I don’t send out iCloud emails with my iPhone too often.
So I just hadn’t run into the problem yet.

Read Receipt?
I’m sure someone out there is thinking, “If Barrett is so concerned about his emails, why not send them with the ‘Read Receipt’ setting activated?”

Well, I stopped using that Big Brother functionality in Outlook a long time ago, because I felt it was intrusive.
And both Apple’s Mail and Outlook for Mac don’t support it anyway.

Cancel Fax Vs. Email Smackdown
Dad, I can’t claim my emails are any more bulletproof than your faxes.
But at as long as I strong-arm my iPhone into saving my emails to the mail server, I feel my backup plan equals the value of your fax confirmation page.

Beyond that, there’s no way either technology can guarantee a recipient will receive your important communication, let alone read it.

Dessert?

But my father is never one to let one of our debates end in a draw.
I think I know what he would say…

“Telegram!”

(Ugh)

“Check, please!”

Thunderbolt or USB 3.0? Making the Choice.

Both Thunderbolt and USB 3.0 are faster than FireWire. So which way should you go when buying your next external hard drive? Let the shopping begin!

Both Thunderbolt and USB 3.0 are faster than FireWire. So which way should you go when buying your next external hard drive? Let the shopping begin!

I talked last time about the inevitable need to buy bigger external hard drives to handle the growing beast of media files you’re creating. Now, when you head to the store to upgrade your external storage, you’ll need to decide between two connection choices…

  • Thunderbolt
  • USB 3.0

Thunderbolt_logo

Thunderbolt is Apple’s blazing fast multifunction port that came out in 2011. (developed by Intel)

This format bundles data, video, audio, and power all together in one connection.
(That’s a lot of punch!)
Thunderbolt also supports high-resolution displays.
(Yes, of course there’s an Apple Thunderbolt Display!)

Thunderbolt is up to 12 times faster than the old FireWire 800.
(and up to 20 times faster than USB 2.0)

Thunderbolt Vs. USB 3.0
Sure, you can still buy a FireWire drive, but that’s really burying your head in the sand. You’ll want to be buying into the future, right?

So which way do you go?
Let’s take a look at how the two choices stack up:

Speed

  • Thunderbolt’s transfer speed is 10 Gbps
  • USB 3.0 is 5 Gbps
  • FireWire 800 drags by comparison at 800 Mbps
  • And USB 2.0 crawls along at only 480 Mbps

Actual performance may vary, depending on the speed of the drive you’re using.
Drives spin at either 7200rpm or 5400rpm. (rotations per minute)
7200 rpm is preferable for editing video.

(Faster SSD drives are a conversation for another day.
Drool.
Cha Ching!)

Watt Transfer
What?
No… watt.

  • Thunderbolt feeds up to 10 watts of power to peripherals
  • USB 3.0 only carries 4.8 watts

Daisy Chaining

  • Thunderbolt – Yes (up to 6)
  • USB 3.0 – Not really (need a USB hub)

Backwards Compatibility
Even if your current computer doesn’t have either port, no problem:

Achilles’ Heel

  • Thunderbolt is still wicked expensive
  • USB 3.0 transfers data in packet bursts vs. a continue stream. This could interfere with smooth video editing.

(More on both these points in a moment)

Thunderbolt Dominates. But…
Clearly, Thunderbolt has the advantage over USB 3.0.
But do you really NEED Thunderbolt?

If you’re an early adopter, sure.
But for most uses, you probably don’t.…
Not yet.

That said, you might be in the ‘future proof your tech’ camp.

G-Technology
Remember how much I gushed last time about G-Technology?
Well, their Thunderbolt drives are a little expensive….

Ouch!

Can’t Decide? LaCie Says You Don’t Have To!
LaCie is at the head of the pack with a robust fleet of Thunderbolt drive options.
(Maybe I shouldn’t have given them such a hard time.)

A great option is the LaCie d2 6 TB Thunderbolt 3 and USB 3.1 External Drive.
This drive combines both Thunderbolt 3 and USB 3.1, and gives you a healthy
6 terabytes of storage.

The price on Amazon: $349.94
(Remember… It’s 6 TB.)

Get Your Head Out of the Cloud
So how much are you willing to spend?
Unless you’re making a serious technology investment/upgrade,
you’re probably used to drawing the line somewhere south of $300 right?
(I know… you’re saying $200!!)

So that limit only leaves you with budget portable Thunderbolt drives out there that spin at a slower 5400 rpm.

Achilles 3.0 Wins Most of His Battles
But why all the stress over paying too much for Thunderbolt tech if you feel you really don’t need it?

For much of what you do on your computer, including basic home video editing, USB 3.0 will be just fine. And you shouldn’t really run into problems with the limitations of the dreaded ‘USB data burst’ syndrome.

When you move up to more demanding HD video workflows with higher data rates and multi-cam angles, then the Thunderbolt choice becomes clear.

Until then, let’s see how much softer USB 3.0 is on your wallet:

USB 3.0

USB 3.0 – The Drive for Tech Austerity

G-Technology offers its G-DRIVE USB 3.0

And you can easily drop lower than these already more manageable price points with other manufacturers.

USB 3.0 – Now and Not Forever
The choice is clear.
Go buy yourself a bigger external drive with USB 3.0.

Now don’t get me wrong.
I’m happy to live in the Thunderbolt world.
(That tech is clearly better than USB 3.0.)

Okay… are you already having USB 3.0 buyer’s remorse?
Don’t think of it as the budget-minded runner-up.
The upgrade from FireWire to USB 3.0 drives was such a huge step forward,
It’ll make you feel like you’ve bought a Flux Capacitor.

And if you still can’t make a decision, or if you want your cake and eat it too,
thank you LaCie for taking care of business!
(Will you ever forgive me, LaCie, mon amour?)