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Tag: Lifetouch

The Best Way to Order Lifetouch Photos after Picture Day

Take it from a parent who has done this four times already… you’ve got to keep it simple when approaching your Lifetouch photo order. And it all boils down to one important detail…

It’s that time of year again at my son’s elementary school… Picture Day. Lifetouch photographers arrived to take individual photo portraits of all of the students. And of course, I’m one of the parents who’s always guaranteed to buy a picture package. I’m not exactly sure why it feels so important… why I need my son’s official fourth-grade photo. It’s not like I don’t have any pictures of him. Heck, I’ve even got a cool collection of pics I snapped as he walked into his first day at school this year. Couldn’t one of those be his fourth-grade picture? Apparently not.

I think I still suffer from a 19th-century belief-system that a posed and sometimes awkward-looking photograph is the official way to visually document a family’s history. And I’m not alone. But today, we don’t really need a professional photographer to take a simple shot of our children in front of a green screen. We’ve got skills, right? Even a smartphone could get the job done. In fact, why couldn’t kids simply take selfies of themselves on school picture day? It would be fun, easy and essentially free.

I know I might get a few nasty letters from angry parents and Lifetouch (now owned by Shutterfly) even for suggesting this radical idea. But if I could put on my futurist hat for a moment…. I wonder how solid the annual school photo business model will be in a few decades when today’s kids grow up and become elementary school parents.

But I’m getting ahead of myself…

So Many Hurdles
It’s still today, and I’ve again got some Lifetouch photo-ordering decisions to make. I’ve gone through this exercise for the past four years… As simple as the photo-package choices appear, every year it’s still a relatively complicated online purchasing process to figure out exactly what you’re getting. And it’s expensive.

The truth is, all I really want is the one digital file of my son’s photo. I can handle the rest. But that’s not a business model for any kind of profit… so the digital file is never something you can purchase just by itself.

So, I inevitably select a more expensive photo package than I need, and I’ve tried to maximize the value of my orders by choosing different backgrounds for as many of the physical photos I end up getting.

And I’ve done all of this without the benefit of seeing my son’s actual portrait ahead of time. (This blind-selection process is also a business model that really shouldn’t stand the test of time.)

And now, as I go through all of this again for a fifth round, I’ve had a parental epiphany… I’ve realize I’ve been looking at this all wrong!

Let the Background Tell the Story
I thought I was being clever by ordering lots of different digital backgrounds in my photo package. In fact, that detail is entirely irrelevant. You’ve got only one image of your kid to work with. One background is all you really need, because different backgrounds really can’t obscure the reality that it’s still the same picture!

And the other mind-bending reality I’ve finally figured out is the image of my kid is mostly irrelevant. As long as he looks okay and isn’t mid-blink, that’s not the central element of the photograph. This picture isn’t really about him…

I’ve realized the most important part of my son’s school portrait is the ‘when!’ It’s his ‘fourth grade’ photo.

And to reflect that, this year I’ve chosen the digital background that says…
“4th Grade.”
That’s it. That’s the piece that matters most.

Maybe you’ll prefer the background which displays the year. I think that’s okay too. But in future years, you’ll later need to do the math about which grade that was.

Future-Proofing
For me, all that matters is the digital background choice that displays the school grade. That’s the whole point of the picture.

And that also gives the photo some long-term value. Otherwise, it becomes just another one of thousands of photos that will briefly cycle through your consciousness or social media stream.

Finding the Joy of Simplicity
So suddenly, this whole Lifetouch ordering exercise is so simple. Just choose the background with your kid’s grade. Everything else is like buying the extra undercoating on a new car.
(They don’t really do that anymore, but you get my point.)

Try not to buy a bigger and more expensive package than you need, and please don’t forget to select a package that gives you access to your digital file via Shutterfly.

Pencils down.
It’s time for juice and cookies…

Best Lifetouch School Portrait Looks for 2018

If ordering your Lifetouch school photos feels a bit like the complexities of AP calculus, then I’ve got a few shortcuts to the best Portrait Looks…

It’s Picture Day! Your child is having his or her photo taken by Lifetouch at school. Congratulations. Now, it’s time to order your pictures. Are you overwhelmed with all of your Lifetouch photo choices? Well, join the party…

Last year, I rolled up my sleeves and tried to figure out which photo package was the best one to go with. If you’re interested, here’s my exceptionally detailed book report on the subject.

If you’d prefer to read the CliffsNotes version…
…Then, I say you should go with the Premium Package for $49.

You get:

  • Twelve 2×3
  • Four 3×5
  • Four 5×7
  • Two 8×10
  • One 8×10 Calendar
  • One 8×10 Class Picture
  • And the Portrait CD

No, you’re probably not going to be able to hand out all twelve of those 2×3” wallet photos, but you’ll get less value with the less expensive packages. Plus, none of the cheaper packages include the Portrait CD with all of your digital photo files. And for me, that’s the most important item!

In this digital age when thousands of pictures can be taken of your little darlings for free using your own tech, It does feel a little crazy to be spending this much money for one picture. But granted, it’s a ‘professional’ shot, and yes, you’re paying for some photo paper stock.

So let’s move on and figure out how to make the most of what you’re getting…

Choose a Variety of Portrait Looks
I think the hidden trick to the ordering process is to pick as many different backgrounds (Portrait Looks) as you can. It’s easy to do that by selecting a different background in each of the photo sizes. And then… they all show up on the Portrait CD!

So that’s where you’re getting additional value, because suddenly you’ve got eight different photos on the CD. Granted, they’re all using the same shot, but they feel different with the variety of all the digitally inserted backgrounds.

Now, you’ve got a wide range of choices when you want to print any additional pics yourself…

The other important detail to keep in mind is some of the Portrait Looks use a wider version of your child’s photo and others use a cropped version. I think it’s nice to include both.

You Can’t Copy Last Year’s Choices!
Since I did my exhaustive research on this last year, I figured I would just copy my choices and be quickly done with the ordering process this time. But guess what…?

They changed the numbering for the Photo Looks this year!
Argh!
(That’s worse than “my dog ate my homework!”)

So, I had to go through it all over again online at mylifetouch.com.
But that wasn’t necessarily a bad thing, because there’s been some evolution to my thinking on the best Portrait Looks…

Go with the School Backgrounds
I say the backgrounds for the Portrait Looks you choose should specifically reflect the fact that these are actually school photos. And you should include Photo Looks that reflect the year or grade. Generic-colored backgrounds are so… generic. They can be taken anywhere at any time.

Sure, a colored background doesn’t date as quickly, but then again… why would you really want someone to be looking at last year’s photo anyway?
(You know how I feel about sharing old pictures of your kid.)

Barrett’s 2018 Lifetouch Order

Here’s what I ordered in my Premium Package
to celebrate my son’s third-grade year.
Please feel free to copy my homework…


Eight 2×3 Wallets
Choose: Look #112 in ‘Pick Your Grade ‘
Blackboard with 3rd grade/Tight/Horizontal
(You need a tight shot of your child here, because these are so small.)

Four 2×3 Wallets
Choose: Look #78 in ‘Outdoor’
Edge of brick building/Sidewalk and tree/Tight/Vertical
(An outside shot is nice as long as it looks real!)

One 8×10
Choose: Look #140 in ‘Pick Your Grade’
Blackboard with 3rd grade/Wide/Horizontal
(This is the ‘money shot’ I like to frame at home. It says it all.)

The Other 8×10
Choose: Look #54 in ‘School Days’
Bookcase and window/Wide/Vertical
(Go with a vertical option, since the other 8×10 is horizontal.)

CD High and Low Resolution
Choose: Look #90 in ‘Special Edition’
Grey background/Wide/Vertical/2018/2019
(Go for a wide shot… that gives you the most flexibility in cropping.)

Four 3×5’s
Choose: Look #50 in ‘School Days’
Blackboard with year and apple/Tight/Horizontal
(Again, because it’s a small print.. go with a tight shot.)

Two 5×7’s
Choose: Look #1 in ‘Featured Looks’
Blue Background/Tight/Vertical
(Okay… for this one, I’m going with the classic blue background. You’ve got to have one, right?)

The Other Two 5×7’s
Choose: Look #67 in ‘School Days’
Classroom background with American flag and window/Wide/Vertical
(Go wider on this set.)

One 8×10 Calendar
They don’t give you a choice here. Please move on!

Pencils Down!
Phew! I hope that helped you get quickly through this complicated homework assignment. Enjoy your photos!

How to Get the Most out of Lifetouch after School Picture Day

If you’re trying to figure out which Lifetouch photo package is the best one for you to purchase, you’ve come to the right place. Sure, individual needs will vary, but I’ve got ten tips to share that should lead to satisfaction.

My 2nd grader had his class photo taken at school last week. This is my third round of experiencing “Picture Day” as a parent, and as excited as I am for my son to take his official school photo, I’ve realized that I’ve also become somewhat stressed out in the aftermath. Why?
Well, I can’t figure out the right photo package to buy.

How to Make Lifetouch Work for You
Lifetouch is the company that comes to his school and performs the herculean feat of snapping hundreds of portraits of the students. And though I’ve been satisfied with the quality of the photo prints that Lifetouch has sent home, I’m always left with the feeling of buyer’s remorse that I didn’t order the right combination of prints at the best pricing.

And it doesn’t help that each year, I forget about the details from my last experience.
Who really wants to spend the time figuring this kind of challenge out?

This year, I decided that’s going to be me.
So, I’ve rolled up my sleeves and studied all of the choices and pricing. If you’re about to buy some prints from Lifetouch, here are ten tips to help you get exactly what you want…

#1
Don’t Try to Figure Out the Order Sheet

The process begins when your kids show up with a Lifetouch order sheet that documents 13 photo packages to choose between.

The packages range in cost from $19 to $63. Some include the class photo with all of his classmates. Others include a portrait CD with a digital file of your child’s portrait. There’s also an 8×10 calendar as well as multiple print sizes in different combinations.

Confused yet?

Eventually, your eyes will notice some bold lettering on the top of the page…
mylifetouch.com

On the bottom, there’s this helpful message:
“Get more choices and best value when you shop online.”

Okay then.
They don’t really want you to use the order sheet either!

#2
Order Your Lifetouch Photos Online

The good news is your order selection process is easier online.
The bad news is the pricing appears to be exactly the same.

But the overall experience is better online, which is key to helping you make your decisions and getting satisfaction with your purchase.

#3
Don’t Order a Custom Package

If you don’t like being locked into the predetermined number of 8×10’s and 3×5’s in the 13 listed packages, you have the online choice of clicking on ‘Custom Packages.’

I originally thought this was a wonderful idea.
But…

Even though custom packages allow you to choose your own combination of print sizes, some of them are also pre-grouped… like four 3×5’s or two 5×7’s.

Also, don’t expect to really save money this way.
You could save a few bucks, but you lose on the overall value compared to comparably priced regular packages.

That’s because the custom-package pricing starts at $41 for three items.
If you’re getting a CD containing digital files (and you should), that only leaves you room for two varieties of photo prints.

Ultimately, if you choose the least expensive option, you’re only saving $8 compared to the Premium Package, which gives you a much bigger bang for your buck.

#4
Buy the Premium Package for $49

Speaking of the Premium Package, I’ve decided that after some intense focus on all of the choices, it’s became clear to me that the Premium Package is the way to go.
(And I bet it will handle the needs of many of you parents out there.)

For $49, you get-

  • Two 8x10s
  • Four 5x7s
  • Four 3x5s
  • Twelve 2x3s (in groupings of 8 and 4)
  • Portrait CD
  • 8×10 Calendar
  • Class Picture

#5
The CD is the Key to Getting the Most Value

Ultimately, all I really need are the hi-res digital files of my son’s portrait. I’d be just fine only buying the CD. With my trusty Epson printer, I could do the rest of the work.

That said, I understand that not everyone wants to do their own printing.
(And I can imagine the business model here is based on making a profit on the prints.)

Plus, there’s nothing wrong with having some prints delivered and ready to hand out.
(And printing your own photos costs money too.)

But the real problem if you don’t order prints is you don’t get the opportunity to select different ‘looks.’

#6
Choose as Many Looks as You Can… Because They All Go on the CD!

I case you aren’t aware, when your child’s photo is snapped, the actual background is a pop-up backdrop with a generic color that’s eventually digitally replaced with different ‘looks.’ There are a whole bunch to choose from, and it’s almost as confusing as selecting your package.
(More on the best looks later.)

And here’s a little-known detail regarding ‘looks’ that I uncovered in my research:
All of the looks that you choose for your prints also end up as digital files on the CD you order!

Sure, you’re supposed to choose only one portrait look for the CD, but, if you go with the Premium Package and select as many looks as the package allows… that will give you eight different looks on the CD.
(Cool!)

Remember, each look uses the same image of your child, except that some of the looks use the original wide shot while other looks crop the shot tighter. I recommend you include both versions in your selections.

#7
The 8 Best ‘Looks’ to Use as Backgrounds

So, this of course is entirely subjective, but these are the looks I like:

School Days
Granted, these are all digitally inserted backgrounds. But this is a school photo, right?
It’s nice to give it context as opposed to choosing some generic background.

  • Looks #49 (blackboard/map) and #63 (library) for vertical wide
  • Looks #65 (school hallway) for vertical tight

My Grade
Perhaps it’s a tab obvious to weave the grade information boldly onto the background. On the other hand, why not? If it’s his 2nd grade photo, that’s kind of the point here.

  • Look #96 (blackboard) for tighter shot
  • Look #113 (blackboard) for wider shot

Traditional
If you do need a generic background that’s not school related, I’d stick with an easy-going color.

  • Look #13 (blue background) and tight shot.

Modern
This is a brighter option for a simple color background.

  • Look #27 (light blue background) and tight shot

Most Versatile Option
If you want a generic background plus a nod to a school environment, I like:

  • Look #51 (grey background)
    It’s a wide shot using a few books as props.
    (If you would ever think of getting just one digital file, this would be a great choice, because you can easily crop it in different ways.)

#8
Forget the Extras

I wouldn’t spend the extra money to have the name and date included on the bottom of your pictures.
You can write all of that on the back.

And I don’t think you need to retouch photos of 2nd graders. Aren’t they perfect just the way they are?

#9
Never Order Add-On Prints

You can also order individual prints through yet a different menu, but this is the most expensive way to go.
(So, don’t do that!)

For example:

  • One 8×10 – $13
  • Two 5x7s- $13
  • Four 3x5s- $13
  • Class Picture- $13

Ridiculous.

#10
Best Digital-Only Choice

Okay, remember when I said all I needed are the digital files?
Well you could actually go this way:

  • Five-Image Digital Special Offer- $35

Thirty-five bucks gets you five high-res portraits.
(With five different backgrounds)

And then you do the printing.
…Not a terrible way to go

There’s No Perfect Choice
But I’m still recommending the Premium Package for $49. It really comes down to knowing how you’re going to use your photos.

Will you really give away all of those tiny wallet photos?
(A billion smartphones just shuddered at the very idea.)

But if you can use most of what’s in the Premium Package, it’s still a solid deal.

The Details of My Order
Okay…
If you’re interested in one person’s opinion on how to best navigate all of the Lifetouch choices, here’s what I bought:

Premium Package
Using 8 different Looks for each of the 8 choices-

  • CD High and Low Resolution
    Look #51 (grey background with books used as props/wide shot)
    Again, this background is the most versatile if you want to crop the shot yourself.
    And remember, you’re going to also get the other seven looks on the CD too!
  • Eight 2×3 Wallets
    Look #65 (school hallway/tight shot)
  • Four 2×3 Wallets
    Look #49 (classroom blackboard and map/wide shot)
  • One 8×10
    Look #113 (classroom blackboard with 2nd grade/wide shot)
  • One 8×10
    Look #13 (traditional blue background/tight shot)
  • Four 3x5s
    Look #96 (classroom blackboard with 2nd grade/tight shot)
  • Two 5x7s
    Look #63 (library background with chairs and bookshelves/wide shot)
  • Two 5x7s
    Look #27 (modern blue background/tight shot)
  • One 8×10 Calendar
    (Default calendar background, which you don’t get to choose. But it’s similar to Look #27.)
  • One Class Picture

I’m Exhausted
Holy cow.
I feel like I just explained how to assemble a Star Trek warp-drive engine.
(All right… maybe only a warp-5 engine.)

But I feel better.
I’ve got the best deal I could figure out.
And I’m not going to think about this ever again.
(Next year, I’m just going to refer to this post!)

You can also call Lifetouch customer service at 1-800-736-4753.
They were quite helpful answering my questions.
(Maybe, don’t mention my name.)

I hope this has been useful.
Good luck with your own orders!