Why Did “The Fantastic Four: First Steps” Stumble at the Box Office?

by Barrett

My son and I went out to the movies to see “The Fantastic Four: First Steps” shortly after the box office turned against it. (Ticket sales plunged 67% during its second weekend in the theaters.) What looked like a big hit was proving to be just a moderate success. It received great reviews. So, what went wrong?

After the post-credit scene, my son looked at me and asked if I liked the movie. I half-heartedly said, “Yes.” He agreed in a similar tone. Clearly, neither of us were enthusiastic. I think we both wanted to enjoy the movie more than we did. (He eventually admitted he liked “Thunderbolts*” much more.)

Not that I’m an ‘official’ movie reviewer (although if you know me, I’ve been chasing that dream since I was in college), but I think I know what’s going on here.

The Alternate Reality of Earth-828
If you’re a Marvel fan, then you’re hoping for a hit, just like me. (It’s been something of a dry spell.) We all wanted “The Fantastic Four” to succeed.

And there’s a lot to like about it. It’s fresh. It’s different. It’s retro futuristic.

But while the 1960s design choice is visually appealing, it also creates an energetic void that limits the movie.

Our main characters are effectively stuck in a type of “WandaVision” faux reality. The movie is so intent on setting up its alternate universe for this Earth-828, it takes up more screen time than it should. We even get to see fictional Saturday morning “Fantastic Four” cartoons, as if this cements the connection.

We get it. 

Blast Off to Yesterday’s Tomorrow
This movie works hard to remind us of a ‘better,’ more optimistic and wholesome time in our history. And this nostalgic hook does have some payoffs.

For me, one of the best moments comes during the rocket launch sequence. As we get a beautiful Apollo-type liftoff, complete with rousing music (by Michael Giacchino), we can spot “United States” etched in the ship’s frame and perfectly positioned in the shot.

Yes, I felt a little jolt of adrenaline as the cool ship ascended from its hip New York City launch pad.

Many parts of this movie are designed with a bright, optimistic feel. And to a certain extent, it works.

Family Friendly
Directed by Matt Shakman, “The Fantastic Four: First Steps” looks fantastic. But it plays too much like an after-school TV special.

The overall theme is about ‘family’ (though it’s actually more about parenting). There’s a layer of connection and warmth that permeates through the entire film. (Even the spectacle of our heroes’ superpowers is more of an afterthought for much of the movie.)

But that also takes the edge off… just about everything. (Sure, the world may end, but gosh darn it, we’re all going to stick together, right?)

I feel the best scenes occur off world where we’re not reminded of the ‘good-old-days’ era of Earth-828. Deep in the cosmos, our characters are finally allowed to react more authentically to the dangers that confront them.

Where’s the Conflict?
Said another way, there’s just not enough tension in this story. Our Fantastic Four family barely argues. Pedro Pascal’s Reed Richards just worries a lot. Joseph Quinn’s Johnny Storm is way too nice for his brash character. Ebon Moss-Bachrach’s ‘Thing’ is so polite and sweet, you just want to squeeze him. Even the evil Silver Surfer played by Julia Garner (minor spoiler alert) has a soft spot.

Fortunately, Vanessa Kirby’s Sue Storm powers the movie’s major themes. The story orbits her struggles. 

This is really a movie about motherhood and doing anything for your children. And it’s beautiful. The movie’s high points all surround Sue Storm.

But I’m not sure this is enough to be at the center of a Marvel movie.

Too Charming to be Believable
A family of superheroes without disfunction is a different formula, and it’s not one that’s powered Marvel’s biggest hits.

Our favorite Marvel characters are flawed. They’re often funny. Sometimes inappropriate.

Chris Evans’ Captain America was the obvious exception. But his character was always a fish out of water, and that was the storytelling strategy. And it worked.

These Fantastic Four are pretty-darned perfect and live on an easy-breezy Earth-828 with analog tech from the 1960s that can somehow power a spaceship faster than the speed of light.

It’s simply fantastic (and skews dangerously close to fantasy).

It’s just not realistic. I know this is science fiction, but good storytelling needs to be grounded in a reality you can believe in and relate to.

Moms, Assemble!
I think parents (especially mothers) will connect most to this movie. And those old enough to remember the good vibes of the ‘60s.

And that’s simply not Marvel’s core target audience. For my 15-year-old’s generation, this movie must be culturally confusing. It doesn’t really feel like a Marvel movie. 

To be a blockbuster, “The Fantastic Four: First Steps” needs to connect with just about everyone.

First Steps was Bound to Stumble
“The Fantastic Four: First Steps” is not a bad movie. It’s good. Just not fantastic.

And in an era of declining box office returns and growing fatigue with mediocre Marvel films, it’s no surprise “The Fantastic Four: First Steps” underperformed.

Silver Lining
Here’s the good news: If you’re generally not a big Marvel movie fan, because there’s too much violence, or you’ve lost track of the extended storyline that links all the films together, then this is the perfect Marvel flick for you.

It’s a standalone story in its own corner of the multiverse and doesn’t even deserve its PG-13 rating (maybe it’s a bit intense here and there).

“The Fantastic Four: First Steps” is a solid summer movie for someone who doesn’t like the typical sci-fi blockbuster.

The 1960s Never Looked So Good
The movie’s earnest energy and gee-wiz sense of wonder may not totally wow everyone, but Earth-828 in the MCU is still swell and groovy.

Still, I prefer our much messier Earth-616.


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